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Nordstrom Industry Analysis

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Industry Analysis Industry choice rationale Over the past couple of years, we have experienced a great employment increase. Along with low unemployment rates, people have faced a significant bump in their salaries, which implies a greater disposable income. Therefore, greater spending on men’s clothing, especially for men’s between ages of 18 to 35. Generation Y men are moving away from personal interactions in the shopping experience, in favor of a virtual in a context of internet. We chose men’s fashion industry, specifically based on statistical analysis trend, which has shown, continuously growth of phone application usage for making purchases. The Internet has developed new delivery channels for online shopping and reach customer with …show more content…

We are looking for sociocultural and economical trends. For the sociocultural trends, we are expecting platforms like social media or mobile to play bigger role in the shopping experience industry. This is the reason why Get It Done will mainly connect though the bloggers and Instagram. According to Vend University “Over the last several years, brands have used social media to market their products, talk to customers, and even make merchandising decisions.” As we can see, customers are using more social media for making choices in online decisions. For example, Nordstrom is using a Like2buy platform on Instagram though their …show more content…

Wages grew 2.5% in October from a year ago and the unemployment rate fell to 5%. For this reason people are having more money to spend “An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above).” Customers with higher income are making more purchases through the Internet. Moreover, they are still looking for something different than average U.S. customer where Get It Done comes into play. We will provide the best value of price and quality. Due to higher incomes, customers shop whether there is a need or not as they feel

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