Technology advancements have created a marketing segment for the online clothing industry, developing a following over the past 10 years as consumers increasingly shift toward shopping online. Each year more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest-growing business sectors in the United States. Brick and mortar retailers are following the trends adopting online applications capturing retail sales from designer labels and fashionable clothing, which are estimated to reach over 9 billion dollars in 2015. IBIS World projects continued growth over the next 5 years as we move forward to 2020 with projected revenues reaching beyond 20 billion dollars as more and more consumers convert to online shopping for convenience and easier access to the latest fashion trends.
The number of mobile internet connections and low barriers to entry has presented business opportunities for a
…show more content…
As retail companies take advantage of technology and prospect clients look forward to receiving personalized fittings and customer service, the business concept will increase the ratios of purchases for online retailers boosting revenues. Benefits for the retailer adopting this online service will be a reduction product returns by at least 50%, building customer satisfaction, loyalty and brand recognition.
As the industry races to meet digital consumer demands, Mix2Match will work with retail clients relying on the web apps written in HTML and functions across multiple platforms. Focus is on security as more private consumer information is stored on mobile devices; Mix2Match developers will integrate mobile marketing apps beneficial to the retailer looking to reach uncharted consumer market segments, while expanding the existing market