Old Spice Vs Coronas

Old Spice and Corona are two popular companies in American’s culture today, especially around holidays and summer time. The fact that their ads are parallel to one another by, certain types of appealing features such as having fun on the beach or in the ocean sailing on the sea. The message they both give throughout their individual ads are about lifestyle. Staying on topic a healthy message Corona’s is enjoy yourself let go, kick back, and visualizes that very relaxed moment. Old Spice’s message is that this fragrance makes you smell and seem manlier by you using their product’s hair gel, shampoo, and deodorant. The most interesting thing about the two are showmanship involving the restlessness focus on getting each product out to the consumers.

The commercials are entwined with each other by colors of yellow, red, and many different shades of blue. When I describe colors the ways consumers react to them what it represents, if you think about the fact that companies really focus on lifestyle instead of life chooses in general. “Color as a tool” Paula Kaminska “Color is powerful because it can change our mood – the mood of potential customers. If a website improves our state of mind, our relationship with a brand will deepen and the probability of a return will increase. Advertisers and designers are well aware of that. We are not guided entirely by logic when making purchases. We tend to be driven by less identifiable factors such as emotions. Successful brands like Harley Davidson don’t sell motorcycles, they sell a

Dating having fun by the ocean enjoying yourself with friends and family. Talking about the use of women in certain parts in both commercial’s play a big part on sales. Both brands have their own appeal such as hats, t-shirts, shorts, cups/mugs and accessories. Each one of the products they promote has a certain look or ora to them as, taste, smell, and feel. Corona in general has a taste that is equally subtle with just a bit of sweetness. The smell of Old Spice focus on the sensation you get by wearing any of the products they feature to advertise on certain channels to broadcast on networks TNT, USA, MTV, and VH1. So their audience age ranges are between eighteen to forty years of