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Randomcore Humor Is Dead Analysis

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Who says Randomcore Humor is Dead? Many times, companies that produce ads struggle to provide content that viewers can connect with, as they perceive people differently to how people see themselves. Personally, my favorite advertisements are ones with random elements added to them in a humorous way. The information is presented in a unique way that is more effective in making me want to purchase products than any other type of advertisement. A good example of a company that makes effective ads like this would be Old Spice. I don’t personally use Old Spice products, but advertisements put out by this company are always memorable. They always star famous actors in strange advertisements that make little to no logical sense. The reason that Old Spice makes such strange commercials is to appeal to the kind of person who is just as weird as the ads themselves. This method works well, as Old Spice is one of the top brands when it …show more content…

Old Spice has a way of showing that it’s a positive thing for their viewers to embrace their strangeness, and this is actually effective. Their line of ads, released on YouTube, star Isaiah Mustafa and Terry Crews in many strange situations. Using recognizable celebrities appeals to the concept that people are comfortable with familiarity. Despite these accuracies, the company likely sees their viewers as potential sales, which is not uncommon in companies that wish to sell more products. Old Spice employs people whose sole purpose at the company is to keep up with societal trends, and report popular things to the company. By doing this, Old Spice is able to release advertisements that can follow these societal trends. This shows that Old Spice, much like other companies, is simply using what is popular to sell products, and they don’t really view their target audience in any specific way, other than walking bags of

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Mohammed Shahriar Keith Evans English 1301 11 November, 2016 Quiz 5: Old Spice Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience. An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like.

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Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience.

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They have many other ads that target almost every audience effectively. They all link together to make their ad campaign for a certain product. But these specific ads are made so that if you only see one ad of eight, you still want to buy the products. These are the only ad I`ve seen from the products, and I want to buy them. I`m a thirteen-year-old kid who sits in class for 6 hours a day who needs something to eat/drink and could use a solo/mount

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This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s

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My favorite ad is #CATmageddon by the organization, Truth. This commercial started running in the beginning of the year and used video of current internet cat memes such as, Keyboard Cat, Roomba Shark Cat and Pirate Cat along with facts and slogans to address Truth 's anti-smoking campaign, "Smoking Kills pets too". The video first presented the fact that cats are twice as likely to get cancer if their owner smokes. This demonstrates the use of rhetoric logos to convince the audience with logical reasoning. In addition, the video also uses pathos, the love and enjoyment people get from watching cat video.

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Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy.

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During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

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It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.

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This group is a new generation that prefers identical and trendy forms instead of seriousness. Geico’s commercial is trendsetting. It is creating a group of consumers with lifetime loyalty to Geico. After making a connection with them, Geico enlarges its

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In this commercial, their message was trying to say that Old Spice has a scent that can make any man smell amazing and that they should buy it to impress women. With that said, their target audience is men who want to impress women with their scents and who want to smell good. In this commercial, Old spice used ad hominem, non-sequitur, and false analogy. For ad hominem, the commercial was saying that if men stopped using lady scented body wash, they could smell like a man.

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The smell of Old Spice focus on the sensation you get by wearing any of the products they feature to advertise on certain channels to broadcast on networks TNT, USA, MTV, and VH1. So their audience age ranges are between eighteen to forty years of

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This, kind of weird, commercial was definitely persuading me to buy Doritos. " Ah!," everyone screamed as the baby was coming out of the mom. Well, there really isn 't any other reason to have a Doritos ad. They showed me how much this baby wanted the Doritos and he was even born yet.

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Commercials The advertisements which I observed, often followed a similar formula, an individual has a problem, and is often in a depressed state, then is offered the ability to consume the product or service, and concludes with a positive ending. Therefore convincing the viewer of the commercial to have a positive disposition of the product. Almost all of the advertisements had a distorted sense of reality, for example, the Lynx commercial I watched, it states that all you need to form a relationship was Lynx Australia, but it also say that you require confidence, I believe that it states this to make to commercial more believable to a general audience. The mood created in the commercial varies with the type of message they wish to put across to viewers, an example would be public service announcements, such as Worksafe.

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Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the

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1128 Words | 5 Pages

By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

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