Commercials The advertisements which I observed, often followed a similar formula, an individual has a problem, and is often in a depressed state, then is offered the ability to consume the product or service, and concludes with a positive ending. Therefore convincing the viewer of the commercial to have a positive disposition of the product. Almost all of the advertisements had a distorted sense of reality, for example, the Lynx commercial I watched, it states that all you need to form a relationship was Lynx Australia, but it also say that you require confidence, I believe that it states this to make to commercial more believable to a general audience. The mood created in the commercial varies with the type of message they wish to put across to viewers, an example would be public service announcements, such as Worksafe. Worksafe advertisements I have observed have attempted to use scare tactics, for both employers and employees, in order to promote safe working environments. …show more content…
Alternatively music that induces emotions such as sadness could be played, then lead to a more joyous song while the product is in use. The common phrase “Seeing is Believing” does not, or rather, should not apply to photography or film, this is due to the producers of these works having the ability to manipulate them before the general public has the ability to view them, therefore lessening their credibility as reliable