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Only In Liverpool Brochure Analysis

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Critical review of ‘Only in Liverpool Brochure’ Liverpool, the Capital of Culture 2008, has become widely recognised as a cultural hub of the North interesting prospective residents and tourists to visit the area. The ‘Only in Liverpool Brochure’ has set out to attract these prospective tourists of all ages by focusing on certain sections of Liverpool in a clear manner; a basic history and introduction of the city, food, architecture, popular culture and sport. The title of the brochure, ‘Only in Liverpool’ indicates how Liverpool has changed locally and independently due to global influences which have contributed to the Liverpool we know today. The writing used in the brochure has been styled in a way to market the area for different …show more content…

This mosaic idea partly applies to Liverpool, as mentioned in the brochure Bold Street features numerous types of cuisine, so the way business’ operate is not a clear indicator that the mosaic theory is true. However, when considering housing in the city it is more apparent that areas obtain variance in housing, and local shops which are specific to a certain culture or demographic. People tend to look at space and place as intrinsically linked with identity, and have a reactionary attitude to cultural diversity in a town or city. As noted in the history section of our brochure, Liverpool, is known for having a diverse cultural background developed from its history as an international port. However many progressive people argue that places don’t need to have a single exclusive identity, but can develop a character of its own which is not necessarily a “seamless, coherent identity” and a “single sense of place that everyone shares” (Massey, 1991: …show more content…

Although, unfortunately the brochure has not included the transport links throughout Liverpool. Eco bikes are available to hire for the day, as well as one of the UK’s largest bus systems which make travelling easy and eco-friendly at the same time. The presence of such transport can be seen as a national influence present in the city, as they were first introduced in London as an economically and environmentally efficient way to travel. As vital information for visitors, this may be a negative of our brochure, as we did not consider offering this information as a way to promote the

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