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Opportunities: Canada's Second Most Influential Brand

1472 Words6 Pages

Opportunities Being Canada’s second most influential brand in 2015 and ranking in the top 5 since 2011, greatly reinforces the fact that Apple is one of the most innovative and dominant company existing today. Having survived immense competition from other companies such as Microsoft and Samsung really goes to prove that the simple yet timeless products Apple put out are worthy. According to designer Jonathan Ive, Apple prides themselves on not putting out a new idea unless it’s better than its predecessors (Bajarin, 2012). Therefore, due to the ever growing technology the launching of Apple Pay is welcomed by a significant amount of opportunities. Thanks to the new technology being developed on a daily basis, Apple Pay provides many opportunities …show more content…

Due to the fact that Apple has been such a successful company across the globe, and since individuals are able to acquire an Apple smartphone in a significant amount of countries, the incorporation of Apple Pay automatically makes it a candidate for a new international trend. Since Apple’s greatest competitions such as Samsung don’t have a similar application as of yet, the new idea of safe digital wallets could be becoming Apple’s contributing factor towards its own significant international growth. The international collaboration with banks such as Bank of Shanghai in China, Bank of Scotland in the United Kingdom and the numerous others not only allows Apple for rapid growth in an unsettled region by smartphones before, but it creates a very tall barrier for other smartphone companies due to their non-existing similar applications (Apple Pay participating, n.d.). This is a perfect example of how the fragmented international market of such applications allows Apple Pay to both develop and enter into a larger market …show more content…

Near field communication technology is a mandatory element for Apple pay to be usable. The reason as to why banks aren’t installing NFC technology to their current operating systems is that NFC is expensive. Installing NFC technology requires a huge overhaul in the banks ecosystem, they must change the protocols they currently use to match the protocols required for NFC. This means making changes to the banks suppliers and partners including Trusted service managers (manufacturers of the banks debt and credit cards) and Mobile network operators (MNOs). All of this inconvenience isn’t even worth the banks resources, even though NFC technology does give banks a competitive advantage over other banks. If banks don’t have plans on installing NFC technology then the Apple pay service is useless. Once again Apple faces another barrier to gain traction on people using Apple pay as it isn’t even available at all bank

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Roots Canada's Marketing Strategy

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Marketing Strategies:- • The designing department of root Canada makes sure that all products are up to date by travelling, researching and stay in touch with latest cultural and fashion development. • Time to time consultation with retail staff and consumers for the betterment of the product. • Strongly linked with the Canadian heritage and core values. • Testing new products on employees of the company in order to get feedback. • Co-Owners finalize the product before launch it in the market.

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Marketing Strategy Of Roots Canada

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Roots Canada In the watchful eyes of both the co-­founders Michael Budman and Don Green quality, integrity and longevity became the three pillars of Roots Canada. A well known Canadian company, Roots developed from making footwear then evolved to create authentic leather bags, accessories, jackets, natural fiber clothing and home furnishings. Roots exemplifies a unique look identical with a informal, athletic, hip and outdoor lifestyle stimulated by the enthusiasm shared by both Don and Michael for Ontario’s Algonquin Park. Its apt for people of all ages, the vast range of Roots ­branded merchandise well reputed its grand design, excellent materials, better comfort and stability.

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Loblaw Company: Canada's Largest Food Retailer In Canada

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Canadian Tire: Competitors Of The Retail Industry

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Big Canada Competitive Advantage

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Innovations in Science, technology and environmental protection have been very pivotal all throughout Canada’s history. The three types of innovations that have largely benefitted Canada are Blackberry and the digital revolution in the technological field. The second innovation that has benefitted Canada is Stephen Lewis and the fight against aids in the medical field. The final innovation that has benefitted Canada is David Suzuki and environmental activism in the environmental protection field. These are the three innovations in the technological field, medical field and in the environmental protection field that have been pivotal throughout Canada’s history.

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'Global Brands Contend With Appreciation For The Local'

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Cognitive dissonance is where customers question themselves after they have made a purchase was the purchase worth buying, or was it a good deal and will it last? (“Understanding Canadian Business” 241) In order to stop negative thoughts that contribute to cognitive dissonance, researchers must look into the consumer behavior to understand customers better, to determine how to get the consumers to buy products or services (“Understanding Canadian Business” 242). Furthermore, a brand must observe the consumer behavior to reduce negative thoughts about products and services by observing many factors (“Understanding Canadian Business 241).

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Canada Magazine Case Study

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