The SNHU Pet Supply Store has been in business and flourishing for five years and we are launching our first ever organic pet food – Organic Pet Cuisine. Our pet food is specifically made for your beloved pet in all stages of life. Our organic pet food is well balanced with all the vitamin and minerals, no additive, chemicals or bulk fillers. The primary target market is middle aged to older couples with and without children with a median household income of $127,500.00 and up, with a healthy life style.
The SNHU Pet Supply store is using a SWOT to best determine how to market our new product, Organic Pet Cuisine. With the information used from the SWOT we can take advantage of the strengths and opportunities that the market needs. Strengths
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We have a great reputation with our brands and consumers and offering a product with a money back guarantee, no chemicals, additives or bulk-fillers and a healtier pet is a great selling tool. In the opportunites section we are looking to expand our online store by doing this we are going to join social networking like Facebook, Pinterest, Instagram and Esty.
The target market for Organic Pet Cuisine is middle age to older couples with and without children who have a healthy lifestyle and want their beloved pet to be as healthy as possible. We chose the location of Seguin, TX. The age group chosen has disposable income, is outside on a boat, hunting or just being outdoors with the children. With this target group they are able to spend the extra money for the extra cost.
Our target market is looking for a healtier pet food choice for their beloved Fido. Fido is a part of the family and they want them healthy and happy for as many years as they can. They are looking for good nutrition for their pet, and trying to find ways to get more vegetables into their diets. (Riley,