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PEST Analysis For Ross Stores

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Intro: In this paper I perform a PEST analysis for Ross Stores which is a discount department retail store. I offer my insights into sudden changes in technology, during times of social unrest, and when there is economic stability. I conclude by discussing what I feel would be the most optimal strategy for Ross Stores.

A PEST analysis is a tool that evaluates the outside factors that affect a business which are political, economic, social, and technological factors (Frue, 2017). These factors impact a company’s growth and decision making strategies which can aid or hinder a business. The purpose of this analysis is to examine how these factors influence an organization, how they create opportunities, and to understand potential threats that …show more content…

Other economic factors that affect them are as follows: recessions; interest rates; unemployment rates; exchange rates; labor costs; volatile markets. When consumers have spending power stores like Ross Stores do very well because people enjoying shopping at these facilities because of their quality products at reduced prices. During economic downturns, consumers spend less and so retailers are hurt from the lack of consumer …show more content…

Due to their reasonably priced quality products, consumers are generally satisfied with their purchases from Ross Stores. Since stores are mainly positioned in the United States, the American culture and trends are shared at all locations.

Technological Factors: Ross Stores is slowing becoming better with technology but they still lack in this area in comparison to other retail giants such as Walmart. Ross Stores does have a website but you are unable to shop online so you are forced to find a location and shop locally. This hinders the company because Ross Stores is not available in all states so if you reside in a state that does not have a Ross Store or you reside internationally, you are unable to buy Ross Store products. In this instance, competitors have the upper hand but it can also be viewed as an opportunity to expand their technological capabilities in the future. Ross Stores is a long way from automation so Amazon is also a massive threat to companies like Ross Stores. Ross Stores also does not have much social media presence, again this could be an opportunity for the future.

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