ipl-logo

Pac Sunwear Essay

1360 Words6 Pages

Pacific Sunwear of California, Inc. commonly referred to as Pac Sun is a retailer based out of Anaheim California that specializes in apparel that draws inspiration from the California lifestyle. Pac Sun sells casual apparel, accessories, and footwear all geared towards teens and young adults. Most of the company’s physical retail locations are mall-based. According to the New York Times, as of 2015 the company had a total of 605 stores that were under their operation totaling more than 2.4 million square feet of retail space. In addition to the company’s many locations it is also the full time employer of over 2,000 individuals. The company itself also sells a wide variety of other brands like Nike, Brandy Melville, Volcom, Vans, Kendall and Kylie, RVCA, and Roxy. …show more content…

When newcomer Gary Schoenfeld took his place at the top of Pac Sun with a new business strategy the company had high hopes that he would turn the company around. Schoenfeld is responsible for the shift from “in-house designed clothing” (Iacob) to the many brands the company currently sells, as well as a wider variety of girls’ clothing. In addition to newcomer Shoenfeld Pac Sun brought in a third party merchant to oversee girls’ merchandise in an attempt to keep up with consumer fashion trends. Despite their best attempts the company continued struggling to stay afloat. In 2011 the firm announced that it would begin closing nearly one quarter of the retail locations, in addition to that Pac Sun also received a private loan from an equity firm by the name of Golden Gate Capital. As a part of the deal between the two firms Golden Gate Capital placed two executives into Pac Sun’s board of directors to ensure their investment be handled properly. As a second hope after the private loan, the restructuring of Pac Sun led to a five-year $100 million credit line with Wells Fargo Capital

Show More
Related
414 Words | 2 Pages

Companies like Gap, Abercrombie & Fitch and Victoria’s Secret have been called out

Read More
617 Words | 3 Pages

Copper Sun Essay Question Two Slave revolts sometimes occurred but not very often. Slaves greatly outnumbered masters, so why weren’t there more? Many things were in place to prevent an uprising, these being some of the most important: Slaves didn’t have weapons other than their fists and handmade clubs, while the masters had whips, guns and knives. Slaves were too scared to disobey, because the punishments were extreme and barbaric.

Read More
1381 Words | 6 Pages

a) The Sunset Grocers Case Study will help in understanding the nature and scope of grocery store industry. The defining characteristics of the grocery store industry would include retail store that basically sells goods and particularly perishable foods such as bakeries, delis, meat, fresh produce as well as other non-food products. Sunset Grocers is a large grocery store that stocks substantial amounts of non-food goods such as household items and clothing. In the recent past, the grocery store industry has undergone tremendous changes that can be attributed to several underlying drivers. Take, for instance, the Sunset Grocers whose humble beginning can be traced back in 1998 in Penticton and grew to have several stores in rural and urban

Read More
1027 Words | 5 Pages

The swoosh is the most iconic logo ever, Your grandmother most likely has some nike shoes or apparel in her closet. Nike apparel is cheap and looks good on anyone. Jordan is also one of the biggest brands out right now. (Business Insider) Air Jordan is a brand of basketball footwear and athletic clothing produced by nike. Air Jordan is the most hyped up shoes you can find.

Read More
1113 Words | 5 Pages

Resources Pat Solitano has a good support system in his life. His mother is very supportive and wants to help Pat do well in his current state. She helps with getting him his medication every day and ensures that he gets to counseling when he is supposed to. His father is supportive of him, but has a harder time being patient with Pat.

Read More
566 Words | 3 Pages

Old Navy is a clothing store that is owned by Gap Inc.; it was founded in 1994 by Millard Drexler. Drexler decided to create a line of clothing that was more affordable than Gap. He called this new discount clothing line, Gap Warehouse. They sold women’s, men’s, girls and boys, and baby clothing, as well as accessories and gadgets by the checkout registers. Gap Warehouse was very successful, Drexler and other executives decided the store needed its own name to give the store its own personality.

Read More
542 Words | 3 Pages

The Company offers more than twenty thousand products from approximately five hundred well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta sells high end brands like Anastasia Beverly Hills, M.A.C, Benefit, Too faced, and Lorac. The following paragraphs will discuss the quality of service Ulta provides, the cleanliness, and prices and offers Ulta has versus the competitors Sephora.

Read More
459 Words | 2 Pages

Kayden Adams 1/23/23 Nike and Jordan’s Nike and Jordan's. I choose to research those two companies because they are the best shoes I know about. They have a contract between them and have stuck to it for so long. I'm also writing about Jordans and Nike because my family and I are very familiar with their products. We wear both brands and buy their latest shoes.

Read More
841 Words | 4 Pages

Since Lauren designed his own line, there have been about 30 sub-brands under the original Ralph Lauren line. There are sub-brands for lifestyle, home, sportswear, menswear, and womenswear. Most of his brands are highly luxurious, which has made him an incredibly wealthy man. Ralph’s womenswear line was launched in in 1971. This line was categorized into four groups, which were collection, classics, country, and active.

Read More
1567 Words | 7 Pages

We’ve got this very productive network of stores. And then,in the past year and a half, we’ve leapfrogged from not having any digital strategy, really notengaging or knowing our guests intimately through the use of technology, to having this digitalnetwork that provides incredible air cover to our stores. Now you take that outside NorthAmerica, you become a global brand, and you take that beyond women to the men’s market. Wehave a five-year goal of doubling our revenue and more than doubling our earnings.

Read More
984 Words | 4 Pages

It consists brands from Calvin Klein, Tommy Hilfiger, and has regulates brands like Michael Kors. The company was founded by Isaac Phillips and John Van Heusen whose names created the name of the company back in the 1910’s. They soon becoming the best dress shirt brand in the world and later on ties. The advertisement purpose was to get men to buy their ties. To make them feel as if they were on top of the world.

Read More
534 Words | 3 Pages

These are some of the brands under the company and their prize zone and target market. The luxury brand that is targeted more to celebrities or those with money is Ralph Lauren Collection, this brand is what is worn on the runway clothings or accessories that are high quality. Their more bridge brands, they are still

Read More
733 Words | 3 Pages

The Air Jordan brand is the leading brand in the shoe industry. It is owned by the famous Hall-of-Famer American basketball player, Michael Jordan, and Nike. The success of this brand started when the first pair of sneakers were first produced by Michael Jordan himself and he wore them in his basketball games. It has then evolved and grew as a company. At first, their target markets were only athletes.

Read More
1364 Words | 6 Pages

Adidas, 3. Inditex, 2. Nike, and the leading competitor being 1.Christian Dior . This is analysis looks at the sales, profits, assets and market value of each company and based on their individual success each company is ranked.

Read More
1466 Words | 6 Pages

Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

Read More

More about Pac Sunwear Essay

Open Document