ipl-logo

Panda Ad Analysis Essay

715 Words3 Pages
bulb-icon

Recommended: The sexualization of advertisements

Panda Ad Analysis
Gustavo Almanza Vargas
Full Sail University

Panda Ad Analysis Advertising companies or people in de print ad industry, use the mastery of manipulating and hiding messages on their ads. It is true what they say; sex sells in most ads. When advertisers are more into in the humanitarian side, advertisers use more simple techniques when creating an ad. The use of a negative tactics to get a positive reaction and be able to project a meaningful idea need to be based in the facts that supports the message. In general, the part of the brain in charge of decision making is run by emotions. The way they get your attention is by showing something as a cute as the image of the panda in this ad while showing the need of preserve this …show more content…

Immediately as natural human reaction we star feeling guilty. People analyze all the stuff they buy for a dollar daily that they don’t really need. This is one of the facts that may people willing to help these beautiful and vulnerable creatures. This manipulation goes direct under the human reasoning stimulating your subconscious who makes people believe that by helping these animals they are contributing to improve their quality of life while saving the environment. Using people’s emotions as a key element, advertisers are achieving their primary goal by getting you to follow their cause and obtaining people’s support. In the research from the Institute of Neuroscience and Psychology published that the distinction between four of these emotions were based on social interactions and constructs. Instead, human emotion is based on four basic emotions: happy, sad, afraid/surprised, and angry/disgusted. According; to Jami Oetting (April 09 2016); Also the use of this kind of techniques are use not only on advertising but in many things on our daily life’s. As a consequence, people lives beyond their means because they buy and do things by emotions, and the effect of the ad

Show More
Related
974 Words | 4 Pages

Everyone who owns a television has seen the “Somewhere in America” commercial at least once, which was published by the American Society for the Prevention of Cruelty to Animals. This commercial is full of emotions and most people, “Always change the channel because they can’t take it anymore,” (McLachlan). The most depressing parts of this commercial is the pictures because the dogs and cats are all beaten up and suffering from being abused and neglected by their owners. As a matter of fact, they are trying to make the audience feel sympathetic so they can join the ASPCA. The ASPCA tries to encourage audience monetary donation by using ethos by their tone, logos and pathos from the pictures and the statistics.

Read More
962 Words | 4 Pages

Almost all of the video shots of animals are close-ups of the animals face, this shot may help to establish the emotion of the animal and show the neglect they have been through. The teary eyes of the animals portray the hurt they have gone through and their helplessness, while the facts such as “... but for thousands of others help came too late” encourage the audience to use their empathy to be the help those animals needed. Pathos can be a powerful way to influence an individual, as it is used in this commercial it impacts the message to the desired audience by making them have an emotional attachment to the animals on the

Read More
109 Words | 1 Pages

This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and

Read More
691 Words | 3 Pages

However, ads that are meant to leave only an emotional impression upon the target audience are not beneficial and in fact can be dangerous because they may backfire. Resorting to negative campaign ads require candidates to give thoughtful consideration and careful presentation. The campaign ad in the form of the television commercial presented by candidate John Bell Edwards lacks any of the redeeming and helpful qualities of a negative

Read More
1742 Words | 7 Pages

I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

Read More
741 Words | 3 Pages

In the same way, politics are often displayed to people in cute, funny, or imaginative ways to cause voters to vote on a candidate without really thinking through ‘why should I vote for this guy’ thought process. Television commercials are the “chief instrument in creating the modern methods of presenting political ideas” and provide advertising in politics, clothing commercials, and even ads like cat food commercials (Postman

Read More
1386 Words | 6 Pages

“Under A Cruel Star” despite being an excellent book to read was not credible or believable as compared to Kevin McDermott’s scholarly article. Heda Kovaly depicts popular opinion under Communist dictatorship as being controlled by terror of the government. She states that popular opinion no longer comprised morals or humanity, but instead was uttered by fear and doubts of the consequences of their actions and the domination of the government. This significance of life can be explored and tested against details found in secondary sources. “Under A Cruel Star”, a primary source, provides personal experiences through the political difficulties of Jews while secondary source in Kevin McDermott’s article provides accurate facts of events that

Read More
754 Words | 4 Pages

Many people have been affected by an advertisement emotionally, logically, or mentally, and they have no idea why they are drawn to that certain advertisement. Many authors/creators use a certain concept to convey their message to a specific audience. Better Future Foundation created an advertisement to tell a specific audience an issue that needs a solution. The advertisement produced by the Better Future Foundation uses the appeal of the pathos the most but also uses ethos and logos to help produce the message.

Read More
348 Words | 2 Pages

As you may already know, the verdict for the trial of the century was not guilty to the charge of double homicide. The verdict was released on October 3rd, 1995 at the Los Angeles County Superior Court. This essay is about the modern day events of the O.J trial. Orenthal James Simpson was drafted by the Buffalo Bills in 1969. He was drafted in the first round as the first pick.

Read More
994 Words | 4 Pages

It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.

Read More
676 Words | 3 Pages

Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.

Read More
869 Words | 4 Pages

Thousands of animals across the United States are being beaten, starved, abandoned, and left to defend for themselves. Animal cruelty has become a nationwide problem in today's society. In the Public Service Announcement (PSA), "Sarah McLachlan Animal Cruelty", produced by the ASPCA, this commercial persuades the audience through pathos appeals, but the PSA's representation of the appeals of ethos and logos are showing animals in America suffering from cruelty and neglect every day. The ASPCA and spokesperson, Sarah McLachlan are trying to convey a message to the public that there is an urgent need to donate money to save the lives of animals being abused and neglected. This appeal to the ethical(ethos), emotional(pathos), and logical(logos) senses of the audience to expose the evils of animal cruelty and convey to the audience that animals are in need of help.

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
967 Words | 4 Pages

In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is

Read More
1609 Words | 7 Pages

The cognitive level of analysis aims to study how the inner processes of the mind processes information gained, and how they are interpreted and applied into the real world. Within this level of analysis, it was found that the cognitive and biological factors of our mind influence how we feel, or in other words, our emotions. Emotion can be defined as the body’s response to any specific situation. As all human beings can express how they feel through facial expressions, this suggests that emotions are biological rather than cognitive. However, emotions can be dependent on both the cognitive and biological factors of our body.

Read More

More about Panda Ad Analysis Essay

Related Topics

Open Document