Park Shores

Park Shores is a newly remodeled beach resort and convention center providing total quality customer service to business clients and vacationers alike. Park Shores spent $4.8 million in investments, improving the resort to increase customer satisfaction. The resort is conveniently located on beachfront property in close proximity to major southern California attractions and is 7 miles from the airport. Customers can enjoy fine dining from awarding winning Chef Ricardo Guido in their restaurant, amenities including an indoor pool, sauna, cable television, an exercise room and more. Their rooms are uniquely furnished “creating a comfortable, attractive, and restful atmosphere.” (Ahearne, Manning, Reece, p. 422) The resort provides free parking

The resort values their total quality management glossy which includes values such as do it right the first time, quality improvement teams, quality education systems, quality improvement process-striving to always to better- and in the employees themselves with an ongoing program of self improvement resulting in outstanding customer care along with personal and financial growth. Every department works together as a team to deliver superior customer service through team selling. Every person in the team has an effect on customer satisfaction. Salespersons build strong relationships/rapport with business customers through needs awareness, active listening and using the one-to-one strategy tailoring service packages to meet their specific needs for their conference. Salespeople use three prescriptions for the presentation strategy: establishing objectives, developing a presale presentation that meets these objectives and they renew their commitment by providing outstanding customer service.” (Ahearne, Manning, Reece, p. 201) Clients have a choice between ten different conference rooms accommodating a varying number of people depending on the room. To create value for business customers, they offer quantity discounts on room rates, bundling discounted rates for a conference room rental and guest room reservations, the use of

(Ahearne, Manning, Reece, pg. 422) Customers can enjoy conference rooms located on the main floor looking out to the beach and a top floor conference room with a “revolving platform that offers 360-degree panoramic views of the city.” (Ahearne, Manning, Reece, p.422) The amount of seating in the conference room depends on the room setup. The Top of the Park meeting room can be set up in a theater style which holds 450 guests, classroom style accommodating 225 people, and banquet style for approximately 350 people. If guests are looking for a small more intimate space they have the choice between smaller conference rooms located throughout the resort seating for 12-180 people. As a bonus for business clients, when they reserve over 40 guest rooms they are provided one luxurious suite free which includes a small meeting room, bedroom, wet bar with refrigerator and jacuzzi. Rooms need to be reserved by clients ahead of time guaranteeing those designated rooms will be reserved without question. Guest rooms have been completely redecorated including new furniture, carpets and bed linens. The décor creates a comfortable, warm and tranquil atmosphere perfect after a long day’s work or