Universalism vs. Particularism indicates how a society applies rules of morals and ethics. The universalist are also known as “Rule-Based Approach” where the set rules cannot be violated or be bend. Policies, rules and even the laws are strictly applied to everyone and once violated a specific penalty will be provided. On the other hand, Particularism is based on logic of the heart and human friendship. They put high emphasis on relationship rather than rules where they always bend it for someone. Decision making is always flexible and thinking of others’ need before the final say. They take time to build relationship and to know well a person so as to know and understand their needs or preferences. Companies in a Universal society such as