Pepsi Ethos Pathos And Logos Essay

Ethos, pathos, and logos are methods that artists who create advertisements can use to effectively persuade consumers to buy the sponsor’s product. Ethos is used to convince audiences that an ad is credible and believable. Pathos means that an artist or advertisement is trying to appeal to the consumer’s emotional state. Logos is trying to convince buyers to purchase the company’s product by appealing to logic or reason. Pepsi and Coca-Cola are the most widely known soda brands in the United States and there is an ongoing debate about which drink is best. Each company has a loyal customer base and many people refuse to drink the product of the competing brand. A comparison of recent advertisements from each soda brand reveals a lot about the

The ad’s color scheme is mainly blue, but some of the letters are red, white, and a darker blue. Utilizing these colors brings the American flag to mind, because people associate red, white, and blue with the flag, especially during the 4th of July. Furthermore, the letter “O” is replaced by the Pepsi symbol. Then, at the bottom of the page, a glass of Pepsi is included. The Coca-Cola ad is also a seasonal advertisement. On the center of the ad, a glass of Coke is included and the glass is surrounded by red ribbon and a small piece of holly. Below the glass a small paragraph talks about the history of Coke during the holiday season. Then, at the bottom of the page, are the words, “It’s the real thing. Coke.” The color scheme of the Coke ad is mainly white, which could represent the holiday season that was taking place when this ad was created. By analyzing the advertisements use of the ethical, emotional, and logical appeal to consumers, a comparison between the Pepsi and Coca-Cola advertisements can be

By remaining fair and unbiased, as well as using language which is understood by a large demographic, successful advertisements appeal to the ethical standards of their audience. Because the goal for any advertisement is to attract consumers to a specific product, the language used will be biased towards that product; however, the language does not have to be slanderous towards other products to successfully achieve this goal. The Pepsi ad uses simple vocabulary, making the ad easy to understand for consumers of all ages and educational backgrounds. The advertisement is for Pepsi and wants buyers to purchase this product over every other soda, so the language used talks about the positive impact Pepsi has made in communities all across America. This ad is biased in that it only appeals to people who celebrate the 4th of July. Many Americans, especially those who have immigrated, may not celebrate this holiday and, therefore, may not appreciate the ad’s message. The Coca-Cola ad also uses simple vocabulary and contains bias towards their product as a means to sell more of their drink. According to the ad, consumers should buy this product because it contains the, “real refreshing taste” and “has brightened the holiday season better than any other soft drink.” There is no data provided that backs up this claim made by the Coke ad; however, the inclusion of data regarding how long Coke has been