Pepsi and Coca-Cola spend billions of dollars yearly on advertisements. With both companies striving to get consumers, advertisements have become a huge part of the business. Companies use advertisements to get new customers to buy their products. By the end of this disquisition, you will find out why Coca-Cola does a better job than Pepsi in terms of advertising with rhetorical appeals Pathos, Logos, and Ethos.

In the last seven years, Coca-Cola has averaged four billion dollars on advertisements yearly. To start with, “Share A Coke” uses pathos by creating a sense of happiness, friendship, and reminiscence through the use of instrumental music in the background. Furthermore, those emotions resembled a friend group enjoying their time together.