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Gender differences in advertising
Hegemonic Representation Of Gender In Advertisements
Gender differences in advertising
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First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade
So how would they appeal to the target audience using Ethos, Pathos, or Logos? PepsiCo begins the commercial by one of the young men saying, “I think I’ll just chill.” So out comes “Puppy/Monkey/Baby” (PMB) carrying a cold bucket filled with Mountain Dew
In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
“Break out the Pepsi” Commercial When you drank Pepsi you well feel the experience of being a NFL player, but you have to win for the 23rd time on ring toss you will get to feel like a NFL player and how they feel winning a game winning touchdown when you drink Pepsi and they well feel like you winning a purple bear for the 23rd time When you break the“Pepsi”. Shelly is playing ring toss and she finally won for the 23rd time. She wins a purple bear,she takes a sip of Pepsi then thinks about how Odell feels when he scores a game winning touchdown.the scene changes,it show Odell scoring a game winning touchdown then Odell think about Shelly when she won that purple bear for the 23rd time and ring toss. Odell feels the way Shelly feels when she
The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.
The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
“Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.
Despite increased debate, employers, who are a key stakeholder and drug coverage provider through employee benefit plans, have been largely absent from national debate. Given the rising costs of prescription drugs, employers are increasingly concerned about the future of private coverage. That said, employers continue to fund benefits, as they believe they offer a competitive advantage in recruitment, maintain wellness and support a productive workforce, and assist in preventing long-term disability. As costs have increased, employers’ views are converging with those of government, including, a shift in focus to outcomes and creation of mechanisms to measure impact of spending for sustainability.
As the ad rolls on, the audience will start to see Gatorade in almost every clip. Ethos is displayed through each Gatorade bottle or logo shown since it is a house product and name. Each Gatorade bottle is cleverly mixed in with the pathos part of this second half of this ad. While showing Jordan playing ball with his friends in a gym, the camera shows him just hanging out with his friends drinking Gatorade. After this clip, Gatorade decided to show kids playing sports and drinking Gatorade.
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
“ I think one thing is that anybody who's had to contend with mental illness, whether it's depression, bipolar illness, or severe anxiety, whatever actually has a fair amount of resilience in the sense that they've had to deal with suffering already, personal suffering”. ( Kay Redfield Jamison, 2016). In other words, anyone who has to deal with any type of psychological disorders has the capacity to get back to normal because they have been through other life situations that they have overcome before. A psychological disorder can be defined as a disorder that causes a person’s behaviour, emotion and thoughts to be in suffering. Therefore, the emphasis of this paper will be on a psychological disorder called schizophrenia, depicted in the movie known as out of darkness.
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
That way, when people are shopping, they’ll see bottles or cans of Coke and subconsciously remember how happy and pleasant those Coca-Cola ads made them feel. Then, they’re much more likely to purchase the products. In conclusion, this advertisement tells the story of two brothers, but it does much more than that. Its music, lighting, and humor create a happy, nostalgic tone that reminds the audience of their own happy memories with their siblings - all for the purpose of selling
