When brand sponsor gay advertising they are taken into account equality for all people. Many people praise brands for doing such things as supporting LGBT, there are still those who do not support these causes and will therefore drop any brand that promotes gays. Though this group of people who oppose equality, the consensus many support and feel that advertising to gays is no different than doing so for latinos or blacks. It’s becoming a more common thing to see companies advertise to different segments in society. What advertising to LBGT does is show a shift to a more connected and accepted way of supporting and gaining their business. Showing strong support for a cause also helps brands gain attention for their courageous actions. Such