ipl-logo

High Blood Pressure: Advertisement Analysis

1485 Words6 Pages

Among American adults, 1 in 2 have a chance at having high blood pressure.
That is 50 percent of all people who are above the age of 18 in the United States. High blood pressure can be caused by multiple factors in that age range. In an ad by the Ad Council for the American Heart Association titled “High Blood Pressure Control,” the Ad Council states that many Americans who have high blood pressure do not have their blood pressure under control. While there are many ways to keep blood pressure under control, many adult Americans do not pay attention to the signs. The ad goes on to explain that uncontrolled high blood pressure can lead to heart attack, stroke, and other health issues. With dark tones of black and white in the ad it optimizes the risky, or …show more content…

High blood pressure rarely shows symptoms physically or mentally in people. The ad also explains that many people know their numbers of their blood pressure, but choose not to follow HBP plans or report their numbers. To quote the ad, “While most people know their blood pressure numbers, many don’t follow their HBP plan because they feel fine and don’t notice any symptoms. Their numbers are not tangible or urgent,” (Ad Council). Americans who do not pay any attention are at risk for having to have costly procedures and to be at risk of death. Living with high blood pressure can lead to many problems in everyday life and activities. It is very important to monitor blood pressure, and if guidelines and plans are not followed by those with high blood pressure, there is a grand risk of physical deterioration in the heart. This ad uses rhetorical appeals to explain and express the importance of monitoring blood pressure and reporting if it is too high. This ad uses ethos with the credibility of the ad and the speaker, pathos in the somberness and grief tone of the provided photo, and logos in the statistics of the ad and the subject of the ad.

Show More
Related

Aristotle's Ethos Pathos Logos

879 Words | 4 Pages

Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well.

Read More

Aztec Level 3 Unit 9 P1

104 Words | 1 Pages

The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

Read More

The Red Hearts Rhetorical Analysis

1508 Words | 7 Pages

By using normal people, situations which can happen anywhere, and peaceful tone or music, audiences can be sympathized simply and not be bothered for concentrating on the commercial by background elements. From this characteristic of the commercial, we can realize that pathos functions suitably. This advertisement touches the hearts and enlarges the sympathy of

Read More

Cigarettes Rhetorical Analysis

1009 Words | 5 Pages

It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

Read More

A Rhetorical Analysis Of An Anti-Littering Campaign

1112 Words | 5 Pages

The argument made was whether or not people would see this happen in a real life situation while walking down the road, sitting at a gas station, or even sitting at work or school. By making this argument, the conclusion made was that this does not logically occur on its own. Then the effectiveness and use of the advertisement itself was discussed. If used in the right way, it could be very effective in helping the planet. A healthy planet means a healthy

Read More

Care Of Atlanta Ethos Pathos Logos

683 Words | 3 Pages

Childrens Healthcare of Atlanta is one of the largest pediatric systems in the country, they have created a campaign, Strong4Life, which targets an ongoing epidemic in the U.S., childhood obesity. Using ethos, logos, and pathos, through a gloomy image of an obese young girl, Strong4Life is looking to rhetorically increase awareness amongst the public, parents, and also children facing this issue. The effectiveness of this ad is debatable, because the lack of ethos and logos visually is not there. Although, the Strong4Life ad lacks any visual context of ethos and logos, They do briefly provide credibility in fine print stating that the ad was “Brought to you by Children’s of Atlanta”.

Read More

A Rhetorical Analysis Of Camel Cigarettes

593 Words | 3 Pages

During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

Read More

Ethos: Persuasive Techniques Used In Advertising

662 Words | 3 Pages

In the image it shows the boy carefully concentrating on the bottle of dirty water making that the first thing the viewer sees when looking at the advertisement. However, when the viewer looks at it the image without reading the words they know there is a sad story behind it provoking that sad emotion. Deep in the ad it tells a story of an African American boy who doesn’t have clean water. The ad says fresh water found here and states that we take it for granted.

Read More

Dating Abuse Ethos Pathos Logos

619 Words | 3 Pages

Break the Cycle and the National Dating Abuse Helpline have collaborated together to produce an ad that not only appeals to younger people, but also brings awareness to dating abuse. The advertisement titled, “Dating Abuse Affects 1 in 3 Young People” is set up in a way that gets young people thinking about the frequency in which dating abuse happens (Ede 86). The purpose of this visual analysis paper will be to analyze the ad’s use of Aristotle’s three appeals. While pathos and logos dominate the ad, ethos just as importantly supports the ad’s persuasive purpose.

Read More

Black Women´s Health Impetrative

1034 Words | 5 Pages

Introduction It is very important for Health programs to reach out and be able to help all sorts of different kinds of people, which are being affected by an illness or disease. Programs that know about individuals and their culture will benefit greatly, when knowing the background of their culture and why they may struggle with such problems in their health. I found two programs that are working for the people, the programs had to be beneficial with the certain cultures of people they are trying to reach out to. For one of the programs I decided to talk about was the, Black Women’s Health Impetrative and its interactions to help inform African American women the signs of Cardiovascular disease.

Read More

Health Equity Quiz Essay

506 Words | 3 Pages

When comparing countries with one another you would think the U.S would be the winner with every category whether it’s with health or with the economy. When completing the Health Equity Quiz it shows how the United States is far behind than we thought. To our understanding, we believe that the U.S is more superior than other countries, but in reality it lacks in many areas. I scored a 7/10 because some things did not surprise me; everything that I read I’ve already done some research about it. Throughout this quiz it educates you on certain areas, surprises you in others, and shows the injustices for many in this country.

Read More

Health Risk Assessment Paper

481 Words | 2 Pages

Ryan Hogan OT-525 9-21-15 While taking the health risk assessment I knew right from the start that some of the information would be off. The assessment asked about things such as blood pressure and cholesterol, and I do not know these measures right of the top of my head. While looking at the results, it stated that I am at risk of dying within the next 10 years. When comparing my risk percentages to the average 27 year old male, I did very well and was average compared to the others. However one factor that I scored above average on was the chance of a heart attack.

Read More

Informative Speech: Attention Getter For Blood Donation

763 Words | 4 Pages

Student’s name: Damodar Uprety Date: 04/05/2017 Topic: Blood Donation Rhetorical Purpose: To persuade Specific Purpose: To inform my audience about the growing and never diminishing demand of human whole blood supply and to encourage or motivate them to be a regular blood donors to meet this demand with consistent supply at all times to save our fellow Americans who are in desperate need of blood transfusion. Thesis: The magnitude of blood demand is high in USA as well as the whole world; therefore all eligible donors should donate blood regularly, not only when it seems important enough. A pint of blood mean life to some and its absence mean their death.

Read More

Smoking Ethos Pathos Logos

922 Words | 4 Pages

People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.

Read More

Reflective Essay On Blood Pressure

1479 Words | 6 Pages

(Marieb and Hoehn, 2016) In my clinical setting, it was expected that a level of proffesional protocol is carried out for a correct, and safe arterial reading while maintaining a hygienic and aseptic approach that is safe, and reduces the risk of detrimental harm to myself as a healthcare professional and to the patient in my care. Bp is read from patients as a matter of determining illness by monitoring what is known as a NEWS score, presenting a validating number to recognise the level of health of an individual. (Royal College of Nursing, 2015) Hypertension, high blood pressure, or hypotension, low blood pressure, can be a sign of a decreased state of health for my patients, therefore it was imperative that a bp exam is carried out in the correct way for the

Read More

More about High Blood Pressure: Advertisement Analysis

Related Topics

Open Document