We all know the man who changed basketball history. He was dominant on the court and was sponsored by the all known brand nike, Michael Jordan. But have you ever wondered why Nike is so known and popular, and why jordan shoes are picked over other ones. Well in this paper you are going to figure out the sneaky ways these companies use to get you to buy the product. Nike uses pathos to get people to buy the product. If you look at the commercial for jordan shoes. You will see a famous basketball player. Wearing Nike’s clothes and dripping in sweat getting ready to dunk the ball. If we were to break that commercial down it would basically mean. Nike is a nice clothing brand and is good for sports. But the nike clothing won't make you jump or dunk any better. Nike uses pathos again in the snow day commercial. It is freezing cold outside and snowing and they show famous athletes jumping out of Windows saying “snow day”. Which is also another method of advertising called celebrity appeal. They show these athletes wearing nike of course and they walk through the snow to meet up with other …show more content…
In his Michael Jordan shoes, sweating and looking superb on the court. The ad is saying that if you buy the shoes it will make you jump higher, and make you feel fit. But in reality the shoes are just really nice, they won't make you play basketball any better than any other shoe,or will it make you dunk or jump any higher. There is another ad where it shows Michael Jordan holding a basketball with one hand. In one of his famous shoes call the Retro 2’s. He looked towards the camera and says “take flight”. Basically it is saying if you buy those shoes, It will automatically make you outstanding at basketball, or make you be able to jump higher than you ever did. But again, those shoes won't make you any better at the sport, nor will it make you fly