Persuasion is the power applied to impact conduct that incorporates a reflected change in state of mind. Ordinary we are assaulted with messages from individuals who wish to impact our conduct and demeanors. Persuasion can be utilized to achieve good and bad results, which each individual has their own perspective on. When attempting to persuade somebody, there are two strategies from which to pick from, the central and/or the peripheral route. According to Petty and Hinsenkamp, central route induces by ‘utilizing direct contentions and appropriate data’. Whereas for the peripheral route, it ‘convinces individuals by causing the connection with accidental signs that are satisfying to the individual’. Persuasion is used in ways that not many individuals tend to notice. For example, technology, as all of you may know, technology is a major part of everybody’s life. Each and every day we experience technology at home, school and at work. Technology has enabled us to impart at extremely inconvenient times of the day and has contributed extraordinarily to society by permitting easier communication such as; email, content and video calls. So, of course, what 14-year-old teenage girl doesn’t want the top smartphone iPhone? Throughout this paper, I will be telling you the story of how I tried to persuade my mother into getting me the iPhone 4. At the time, iPhones had changed the mobile business and became one of the best telephones in the market. Many of my friends in high school