ipl-logo

Plan Market Research For A Selected Product/Service Using Appropriate Methods Of Data Collection

455 Words2 Pages

Plan market research for a selected product/service using appropriate methods of data collection.

Me and my friends group also used market research in order to find out what was likely to be sold, we used primary research and we designed our own questionnaire and this helped us to find out a lot of information that we needed and that was going to help us sale our smoothies. Research Brief:

The information collected will include different charts questionnaires showing the results of my research. I am going to carry out a primary and secondary research to obtain accurate information. The main aim why I am doing this research is to be able to find out who is going to purchase my product and also who is likely to drink it; the two methods …show more content…

2.Identify customer spending: This is my second objective and it is to identify how much is a customer willing to pay for a smoothie and also who will buy it.
3.Understand customers behaviour: This is my third objective and it is to be able to understand my customers behaviour and to know why a customer will want to have a fresh smoothie.

These objectives are set so I can find out about my customers and also for my success in the future.

Target Audience:

The people I have targeted for my research are mums between the age of 20 to 60 and children of the age of 1 to 10. The target audience will be people who are interested in going to a farm and having a smoothie when being at the farm.

Research Method:

Primary Research: I will be using a survey to collect quantitative information, the survey will have about ten questions asking about my product.

Secondary Research: I will be using the internet to find out the most popular flavours and also which are sold the most.
I also used Secondary research we checked different businesses that sale smoothies, and we also picked the flavours that were sold the most every

Show More
Related
751 Words | 4 Pages

It also lets us identify the consumer’s behaviors and the potential growth within the

Read More
1185 Words | 5 Pages

Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.

Read More
644 Words | 3 Pages

Field trials Rock Jam places new products in different selected stores all over the world to test the responses of our customers under real life selling circumstances and these results will help us make product modifications, adjust prices and improve packaging. One of the best things why marketing research is really helpful for rock jam is because it provides us the details of customers, we get to know the culture of the environment where the market is places. And the market can adjust to whatever the culture within the community shows so that more customers can be attracted, and marketing research also helps in the feedback and the organizations financial needs.

Read More
735 Words | 3 Pages

The Starbucks case study shows the importance of paying attention to customer needs. The company has built an image that appeals to a broader segment of the market, with the idea of "leveraging the need to interact with people from the workplace or home. " The Starbucks experience can create a unique service experience for other retailers with customer-oriented marketing strategies. In addition, retailers should ensure that they fully understand the target market segmentation and distinguish the strategic importance of their products, so that not only in the traditional market and succeed in the global market positioning. 2) Based on the information in this case at Starbucks’ web site (www.starbucks.com), describe the market segment(s) to which the firm appeals.

Read More
1015 Words | 5 Pages

1.5 Research Method Research method is a process or procedure to get the goals of the research and find the answer for the problem. The research method of this study is consists of three elements including data source, method and technique of collecting data, and method and technique of analyzing data. 1.5.1 The Data Source Data source is the source from which data was obtained for the analysis in order to support the validity of this paper (Setiawan, 2010:5). The data in this study used primary data and directly taken from the novel.

Read More
843 Words | 4 Pages

Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in

Read More
1210 Words | 5 Pages

The importance of changes in the consumers is magnified by this type of plan, it will be the make or break point that will determine whether you will pursue the business venture. It will be also the defining factor on getting the funding necessary from banks to start a

Read More
1203 Words | 5 Pages

I am currently a sophomore pursuing a major in marketing, while minoring in management. After graduation I would like to be a marketing manager at a company in Dayton or Cincinnati. I believe technology will play a huge rule in my career, no matter where I choose to work. After taking Information Systems, I have learned that there is a lot of new technologies that exist in today's world that will aid marketers, like me, and that will aid other careers as well. Some of these technologies will even aid consumers as well.

Read More
1116 Words | 5 Pages

In our case I would start from The Thirsty Bear http://thirstybear.com/ a certified organic craft brewery and https://www.meetup.com/organichealth/ a popular Meetup for organic foodies enthusiast. In the two described groups we will submit interviews/questionnaires as well as serving sample of our soda. DATA ANALYSIS In order to see if there is any connection between socio-demographic characteristics and related behavior, we will divide the questionnaire into two groups: Organic buyers vs Organic non-buyers consumers, and consider genders, age, education level, and income. SEGMENTATION

Read More
1459 Words | 6 Pages

Research Method: I did a survey for my study, which is a quantitative reseach method. Research Design: I did a survey to find my results. I asked people if they chewed gum every day and if they were organized. Sociology Articles Article #1: Who are the Biggest Gum Consumers? The first article I read showed the percent of people in age groups that chewed gum, and was defined in age groups (shown

Read More
1209 Words | 5 Pages

A210 Writing for Advertising Research Template Student Name: Jordan Owens Date: 7/11/17 "Fiona’s Flowers", a local florist Issue Statement: Fiona's flower shop is a locally ran florist having trouble finding a main target audience. With extended research and a proper plan we hope to not only bring more business to Fiona's company but find the write clientele in which she will successfully grow. Audience: Our specific target market is coupled partners and gift-givers.

Read More
1259 Words | 6 Pages

This method is especially useful when the research topic is not well defined and considered more subjective. Description of Research Purpose The purpose of the study was to explore and

Read More
1104 Words | 5 Pages

1. What role did you take on in the group? Did the group assign different tasks to different members, or were a number of the tasks shared? Did the task(s) you were assigned fit well with your natural talents, interest, and expertise? Please explain.

Read More
1728 Words | 7 Pages

The primary research involved the questionnaire and the secondary research included the internet research I carried out on costa coffee loyalty cards and the different types of coffee shops in Weston Super Mare. The two research methods I used were vital for me to do in order to help me gain the widest range of knowledge on my subject. It also allowed me to gain applicable and precise data I need in order to produce and plan the new coffee shop. These methods also permitted me to cover every one of my aims and targets, by doing this it means that I was very successful with my research as well as it being

Read More
1141 Words | 5 Pages

It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.

Read More

More about Plan Market Research For A Selected Product/Service Using Appropriate Methods Of Data Collection

Related Topics

Open Document