Field trials
Rock Jam places new products in different selected stores all over the world to test the responses of our customers under real life selling circumstances and these results will help us make product modifications, adjust prices and improve packaging.
One of the best things why marketing research is really helpful for rock jam is because it provides us the details of customers, we get to know the culture of the environment where the market is places. And the market can adjust to whatever the culture within the community shows so that more customers can be attracted, and marketing research also helps in the feedback and the organizations financial needs.
All these information that we get from our marketing research would help our
…show more content…
• When we gather and process data it really costs a lot due to all the funds that are needed to be paid. Many companies lack the manpower to conduct extensive surveys to gather primary and secondary data, even though there are potential benefits. The company also lacks the funds to pay the specialist market research agencies to gather all that data for them. Whenever this happens to Rock Jam we have no choice but to set out people to the field.
• Some companies have difficulty in managing their time or having the time to make decisions quickly in order to maintain and improve their market.
• The reliability of data is one to consider because if the data collected is not accurate then results will not follow, and it would be such a big loss for the company if this were to occur. Efforts to ensure that data is accurate, samples are representative and interviewers are objective will all add to the costs of the research but such costs are necessary if poor decisions and expensive mistakes are to be