Key partners: Branded3 has three key partners: Sitecore, Authority Labs and Google. As we mentioned above, Sitecore’s Platform is one of Branded3’s major offerings. The Sitecore® Experience Platform™ is a very useful tool for marketers that want to provide solutions tailored to their customers’ demands and expectations. The platform couples the notions of content marketing and context marketing. More specifically, the main idea is that the content created for today will only be relevant if the context under which the audience interacted with the company’s brand in the past is taken into consideration. In order to achieve this, the platform offers not only the content management functionality, but also intelligence on the brand’s visitors, such