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Foxtel Essay

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Established in 1995, Foxtel is a leading Australian subscription television company that offers cable TV, live satellite TV, and Foxtel Now OTT streaming services. It operates as a joint venture between News Corp Australia and Telstra, with each company owning 65% and 35% respectively. Foxtel provides pay-TV services to Australian consumers, with a broad range of content available through its TV channels, including sports, news, movies, and entertainment. One of Foxtel's subsidiaries, Kayo Sports, is well-known for providing live sports and shows in Australia. Another subsidiary, Foxtel Flash, provides news streaming services from more than 20 local and international news sources. In addition, Foxtel is involved in advertising and sponsorship activities through Foxtel Media. It collaborates with advertisers, agencies, and brands to execute advertising campaigns on its platform. To support its business strategy, Foxtel can …show more content…

Foxtel uses algorithmic technologies to analyze subscribers' viewing history, preferences, and other detailed data to present them with tailored content pushes, promotional offers, and more. This can potentially enhance user engagement and retention. Foxtel refines and optimizes its streaming platforms and applications for various devices, from smart TVs to tablets and smartphones, through technical assistance to ensure a seamless and consistent viewing experience across all devices, which can facilitate Foxtel's reach to a broader range of customers. By implementing these technologies, Foxtel can strengthen its content offerings, improve the overall customer experience, and increase customer engagement and retention, all of which can lead to operational efficiency and promote overall business

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