Whilst AdWords comes with a wealth of benefits, unfortunately a number of businesses don’t always make the most of them. Although the system can help you cut down on advertising costs, it can leave you broke if you don’t know what you are doing.
If your struggling to get your AdWords campaign to work or you feel it is costing you more time and money then you’d like, the following tips will help you. If you are just starting out with AdWords, these are the mistakes you should avoid making to guarantee you make the most of your advertising campaign.
Not using the right keywords
First, you must get on top of using keywords. When it comes to online advertising and SEO, keywords play a crucial role. Unfortunately, the proper use of keywords seems to be a bit of a
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• What different can my business offer to customers?
The USP you identify based on these questions will help you create more effective AdWords campaign. Ensure the keywords you use reflect the USP and your business ‘ strengths.
Overlooking negative keywords
AdWords states negative keywords “are a type of keyword that prevents your ad from being triggered by a certain word or phrase”. Using negative keywords might not sound important – after all, they are words that prevent your ad from showing up – but using them can help you save money.
This is due to excluding your ad from showing to people who are looking for something, which is not a good match for your product or service. In essence, it stops the ‘wrong’ people clicking on your ads and costing you money.
For example, consider you are running an ad for guitar tutorials. You might use a keyword “guitar tutorials online”. Since your lessons come with a fee, you don’t want people who are looking for free tutorials to click on your ads. Therefore, you can run “free” as a negative keywords. This means your ad won’t show for any search using the word “free”.
Adding too many