While searching for a reliable, trustworthy and skilled AdWords management service, there are several things that one must look into. It is necessary that you know all these 4 key things when you are trying to outsource your AdWords to a management company. You could be assured you are hiring a reputable firm and getting your money's worth by knowing what to look for.
Split Testing-
Testing many different ads is very important to decrease the click costs and is the key to getting higher quality scores and better ad positions in Google. It takes lots of work to set up & manage split testing for clients and due to this there are many companies that don't offer it. Some AdWords management firms just offer split testing as an add-on service which means that they may offer split testing only if you pay extra. When you outsource your AdWords management, you should not be paying extra for split testing.
Campaign optimization-
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The correct setup of your AdWords campaigns is vital to get the best results. Fundamentally this consists of choosing relevant keywords and creating a large number of small, tightly themed ad groups. Google does not like to see all your keywords stuffed in one ad group - why? Because it's less relevant and difficult to show the best ad to each searcher with this method. Organizing your ad groups appropriately is an important part of making your AdWords campaigns achieve the best possible return on investment (ROI) for your advertising