Marketing Plan Research Paper

I am currently a sophomore pursuing a major in marketing, while minoring in management. After graduation I would like to be a marketing manager at a company in Dayton or Cincinnati. I believe technology will play a huge rule in my career, no matter where I choose to work. After taking Information Systems, I have learned that there is a lot of new technologies that exist in today's world that will aid marketers, like me, and that will aid other careers as well. Some of these technologies will even aid consumers as well. I haven't been in this Information Systems class long, but I have still managed to learn how big the IT world really is. Before I took Information systems, I knew that businesses depended heavily on employee email, their website,

In order for marketers to reach their goal they use technology to their competitive advantage. Every company has technology, but you have to know how to use the technology correctly to put you at an advantage. Marketers are able to use technology to strengthen their brand name. Social Media is a great way to do this because, you are able to reach many customers at once by telling them about upcoming sales, new products, or anything they want their customers to know about. Most consumers don't really trust ads they see on TV or online, but they do however trust other consumer recommendations. Social Media pages also allow other consumers to rate the company, and when a company gets a good rating that is great for their brand image. Another Advantage to IT is it can increase company efficiency. IT provides "automated processes" this takes the burden off the staff which allows them to stay focused on other work, while their computer runs their reports, creates queries, and more(Roos,

Companies use Ad-Retargeting as a form of online- advertising that helps keep their brand in front of the consumer, even after they leave their website. For example, you are shopping online and leave that page, and then you start scrolling through Facebook and see an Ad pop-up for the same store you were just shopping at, that is Ad-Retargeting. Sometimes this can persuade you to click on that Ad and purchase what you just previously looked at ("What Is Retargeting And How Does It Work?" ). Many companies use Ad- Retargeting because "only 4% of the consumers visiting their site for the first time, are ready to buy their product"( Andrus, Aden). By putting their Ads on your Facebook, or on the other cites you're visiting they're trying to covert you purchase their products. There are a lot of new cutting edge technologies that are also of interest to