The increase in political activism may only be taking part in some areas of society, while it should also be noted that the expansion and intensity of information has increased to a point where people can be seen walking down the street or driving their cars whilst flicking through their timeline on Facebook. These individuals are most likely not engaging with social media to find out where the next rally is taking place, however the more ‘networking’ which occurs, the greater the likelihood is that people will be exposed to a vaster number of ideas. In this context it is worth noting the uses and gratifications model which identifies the various reasons as to why people interact with forms of media and particularly the sorts of information