Introduction: In the early half of the 1990's, a new musical movement unwillingly broke into the mainstream. In the secluded Northwest city of Seattle, largely ignored by the music industry, heavy metal and punk fused together to create a fresh new genre, Grunge. The genre had been thriving in its own little enclave for almost a decade, before the rest of the world caught on. While these musicians originally embraced the opportunities awarded them, they never expected to so far break into the mainstream. The artists of the movement were very much against the commercial and consumerist values which plagued the record companies they signed too. This led to a continual butting of heads, and the eventual demise of the genre. It seems unlikely that …show more content…
Post-grunge, a radio friendly version of the earlier movement, providing a more easily accessible, and less challenging approach for the mainstream audience. (Sfetcu, N. 2014) Fans of the original grunge movement felt alienated, and in many cases, appalled by this evolution. 'Some believe that the entire subgenre was actually created by music label executives as a way to repackage grunge as pop music and market it to mainstream audiences. This directly contrasts with the original 'anti-corporate rock' ethic that had spawned grunge music during the late 1980's and early 1990's. Thus, many grunge fans revile post-grunge and denounce these bands as sell-outs.' (Sfetcu, N. 2014 p426) Instability began to infect the movement and it started showing the first signs of dying off. The corruption of its ideals by the music and fashion industries, and the provision of the radio friendly alternatives to the mainstream audiences were taking their toll. The journalists who had only recently been hailing the movement as fresh and modern denounced them for being outmoded.(Strong, S.