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Primark Essay

119 Words1 Pages
1.Primark market research understood that customers were in a high demand for cheap clothing. So, the company’s choice of outsourcing labour was chosen to cope with the demand. Providing ‘customers quality, up- tothe-minute designs at value for-money prices’ (Associated British Foods
Annual report, 2013)
2.Primark uses technology and they understood that nowadays is fundamental to succeed.
“Today, technology touches virtually every element of marketing, from digitally en-hanced advertisements to packaging, research, distribution, pricing and beyond” (Wood, M, 2013.p35)
3.Primark uses the brand onion, that is an effective tool, allowing marketers to evaluate the brands identity and how it is differentiates from its competitors, thus allowing
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