Promotion And Marketing For The Vans Warped Tour

BULA Internship Program Final Paper When I first arrived in Los Angeles, I had an idea of what my ideal internship would look like. I went in wanting to work somewhere in film, whether it was marketing or publicity. I did not have an internship before flying from the east coast to the west coast, although I had three interviews set up that week. Two of them were with film distribution companies for marketing internships, while the other company focused on music marketing. After the interview process, I landed an internship at 4Fini, which focused mainly on promoting and marketing for Vans Warped Tour.

Prior to working with 4Fini, my main interest was advertising within the film industry. However, I quickly learned how similar the film

However, I found that due to this, most of the day was filled with marketing work. I had a notion that when you’re an intern at a company, some of your tasks would include getting coffee and lunch orders for your co-workers. With 4Fini though, I was working directly for the Vans Warped Tour marketing campaign.

Most of the time I was at my internship I was working, and there were barely any times where I just sat around with no tasks to do. Even though some of the work was very tedious, especially when answering social media direct messages, I thought it was better having a decent amount of work to do than no work at all. For example, some tasks would take me the entire work day to complete. These tasks helped me understand how some work days was just focused on one big task, whether it be making graphics or running band and social media

At first, I really wanted to work somewhere in film, whether it be publicity or marketing. However, after interning for 4Fini and helping with promoting Vans Warped Tour, my love for music grew. I still loved the thought about working within the film industry, however the music industry is equally as interesting.

Working in the music industry is especially interesting when working on an upcoming cross-country rock tour. This is the last year that Vans Warped Tour is performing across the country, and the marketing was different than other festivals 4Fini was developing due to this fact. I found that the marketing tactics that 4Fini uses to gain consumers, including the use of social media and promotional deals, to be very interesting. This includes building up the fact that this is the last Vans Warped Tour, and the promotions for this is one of the causes for increased ticket