The major adversaries of Ventria Bioscience are the Japanese rice consumers, the rice producers of California, and the California Rice Commission (CRC). The Japanese rice consumers have a large impact on the opposition of Ventria Bioscience because of their negative reaction towards genetically modified rice. Their viewpoints on this subject are expressed by the Japanese Rice Retailers Association, who represent their concerns and threatened to influence the Japanese government to stop importing California rice if it is commercialized in the United States. The Japanese rice consumers pose a major threat because the Japanese Government 's potential halt of importing California rice will damage the California rice industry, the California rice