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Rambler 6 Marketing Mix

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18. Rambler 6 and V8 (1960):
The Rambler 6 and V8 was the intermediate size automobile. This car was built & marketed by the American Motor Corporation. A new era of a motoring Rambler six has begun to the president of AMC was George W. Romney. The massive cars Ramblers were sold through the network dealerships of both Hudson and Nash. These two companies consolidation has been formed American Motor Company in 1957. There was a most compact car of the new Rambler line is to create and defined as a market segment. In 1957, the powered model of V8 engine was added. They featured with a numerous changes of both interior and exterior designs. The overall length of the massive cars was trimmed to 1.6 inches, because a new split bumper was designed. …show more content…

This race and luxury car was manufactured by American. The car company has been founded by brothers Duesenberg Frederick and August Duesenberg. The end of the World War I the massive cars were ceased to aviation and marine engine. In 1920, Duesenberg Automobile & Motor Company had been established for the passenger car production. The Duesenberg brothers were world class engineers neither good administrators nor businessman. There was an extremely advanced expensive price $19,500 that offers 4valve cylinder head, 1st four wheels, single overhead camshaft and hydraulic brakes. The competition of this car was very lighter and smaller vehicles. Sportier version of the biggest cars had wheelbase 136 inches that can boost the power to 350 horsepower, 257.6 KW at 4400 MPH and measured at bore of 109 mm & stroke of 95mm. The Duesenberg brothers continuing to create an excellent engine car, but capitalist investors bought right famous family name. This car firm was already acquired to considerable aura in the prestige. The Fred signed over the right of his name and passenger car drawing was the pair of promoters. The brothers of Duesenberg August and Fred struggled to hold the company, but not avail as they were not raised in the …show more content…

This sports car was designed by the Hulki Aldikacti and George Milidrag. The first 2 seats and mass production of the mid engine car had been manufactured by US. Many technologies are incorporated in these massive cars designs like the plastic body panel was radical at the time. Then the other features may include integrated stereo speaker with the headrest of driver & passenger and hidden headlamp. In 1988, the new suspension design of Fiero has strike to resemblance of these designed by the Lotus. Then the suspension model of WS6 has the front wheel of 15/6 inches and rear wheel of 15/7 inches. These biggest cars were a two door coupe with a rear wheel and four speed manual gearbox. This car had been petrol or gasoline engine displacement of 150.8 cubic inches that can boost the power to 92 horsepower, 68.5 KW, 93 PS and a torque of 182 NM. The characteristic dimension of the wheelbase 93.4 inches, curb weight of 2462 lbs and it’s outside length of 160.3 inches. They could be acceleration from 0 to 60 MPH in 11.3 Sec, quarter mile drag time at a high top speed of 103

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A piece of evidence from usauthority.com was “6 by 6, 4 by 4 and 4 by 2 all being able to drive in 3 ft of water over the steepest climbs while also being able to drive for 203 miles on one tank of gas”(Jackson). This was extremely important because with having 6 wheels they were able to drive all over the mountains and could get back into hiding. Their gas was important because they were not just able to drive on the road, they had to drive on the gravel and the grass and even sometimes had to go through the rivers. A second reason the chevy made a good product was because they were very capable of making a truck within a month. Something I found from GM authority “1947 it took GM and Chevy and their team to make 4 trucks fully built in 10 to 12 weeks”(Mark Recess).

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Dodge Report Thesis: Dodge started back with the dodge brothers;Horace and John Dodge. They started in 1902 after selling their share in bicycle business. They started making engines and transmissions for the company by the name of Oldsmobile. Dodge was used by General Patton in WWII as teh first mechanized cavalry change in the US. They both died of Pneumonia.

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1994 was a big year for dodge and Cummins, this year diesel emission regulations would be imposed by the government, and the 12 Valve would go from having a classic rotary pump to an intercooled P7100 pump; the reason for the pump change was for lower emissions. This pump was more precise fuel and timing control which made it more efficient but leaving the power and producing less smoke. But soon after this pump was introduced it would be replaced with a VE44 pump, due to the mechanical malfunction of the P7100 pump. The 12 Valve was in the era of the square body style which is referred to as a first generation. Currently the first gen is highly sought after by young Cummins enthusiast.

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The Studebaker became heavily in debt in 1933. After awhile Albert Erskine resigned and committed suicide. The Studebaker company finally ended in 1966. This means that this company lasted one-hundred-fourteen years, and this is counting the wagon company in 1852. WIthout counting the wagon company they lasted fifty-four years from the first car they made (2010).

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Dodge’s contributions to the American automotive manufacturing industry keep setting the bar for other automotive manufacturers to keep up with. Their competition is heavy between Chevrolet and Ford. When Dodge unveiled the Charger and Challenger Hellcat featuring a screaming supercharged 6.2 Liter V8 that put out 707 horsepower at the crank in 2015. It set a new standard for muscle cars of the competitors, Dodge continued to make these Challenger and Chargers from 2015 to 2023. Not much has changed in those years of manufacturing, but it didn't have too.

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“In 1960 the Chevy Corvair which had the engine in the rear of the car arrived but didn't last long because it was only in production till 1969(“Chevrolet Pictures:1960 to 1969”). “When the 1961 Chevy Corvair Monza was released its intention was to be a sportier version of the Chevy Corvair(“1960s Cars-Chevrolet”). In the 1960s the Chevy corvair was a popular car but it was discontinued in 1969 but the Chevy Corvair Monza was released to be a more sporty version of the Corvair. “In 1967 Chevy added the Camaro into their production line and it surpassed the Corvair in the sporty division(“How Chevrolet Works”). The Chevrolet Camaro was made to be a competitor to the Ford Mustang and over take it(“Chevrolet Camaro”).

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After this, it was the most successful sold model in the 60s. They were the most sold cars because they were new and everybody wanted something new that they have never seen

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In this time it was known as the Gilded Age of American Autos. After cars became more popular as people saw them. The manufactures started to grow in numbers. During this Era there were more and more automobile companies popping up all around the United States. There were three major manufactures that still hear about and still have

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GM put vigorously underway limit, which permitted the organization to take care of expanded post-war demand for engine cars. Less costly four-chamber autos did not offer Holden's capacity to manage rough rustic areas. 48-215 vehicles were created in parallel with the 50-2106 roadster utility from 1951; the last was referred to casually as the "ute" and got to be pervasive in Australian provincial zones as the workhorse of decision. Creation of both the utility and vehicle proceeded with minor changes until 1953, when they were supplanted by the face lifted FJ model, presenting a third board van body style. The FJ was the primary real change to the Holden since its 1948 presentation.

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Only the wealthiest people could afford them. Thanks to Henry Ford, a fours wheeled motorized vehicle that everybody could afford was designed. Soon after the four wheel car was introduced, Henry Ford started his company. His company could make more than five cars at once. One of the biggest selling models from Ford was the Model T.

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However, automobiles like the Chevrolet, the Rambler and the Hudson Hornet were huge successes when it came to consumerism in the economy. Manufacturers in the automobile industry, would make small changes to every year’s model. These changes would persuade consumers to buy the new model and that they needed to update their cars every couple of years and ultimately expanded purchasing growth in the 50’s society.

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Ford became a first carmaker that installed a conveyor at its factory. This equipment made it the world’s first company that started mass car production. Chevrolet-490 was equipped with electric lights and starter; it was a rare decision even for more expensive models. Both companies worked on the improvement of the safety and other systems of their cars. But Ford demonstrated more conservative approach in some cases (at least, during Henry Ford’s ruling).

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AMC produced the famous Rambler American during the late 50’s and the early 60’s. This car was famous, because it was the most inexpensive option in its time. For young people who could not afford the more expensive cars, the AMC Rambler was often the preferred choice. The car though was perfect for use in a variety of ways and therefore, still running on the roads of the United States.

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Automobiles were affordable and were designed carefully. The majority of these cars were produced by the Ford Motor Company, led by Henry Ford, who designed a different model each year to satisfy the insatiable crowd. Many of the automotive innovations that we think of as being modern—like electric powered cars, four wheel drive, front wheel drive, hybrid fuel and electric cars—were introduced during the 1920s. The automobiles had various different colors in order to get the attention of people, especially woman, and through time, they evolved to become more comfortable to drive for men (Scott ,1). The automobiles were beneficial to the U.S because they expanded the area of habitat.

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(“Henry Ford Changes the World 1908”, Eye Witness to History, 2005, retrieved from: www.eyewitnesstohistory.com.). Those were some examples from the history of the cars that we have been using in our daily life now. Nowadays, most of

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