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Rhetorical Analysis Of Does This Ring Make My Walle The Diamondaura

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Introduction The ad used is by DiamondAura which was found in the magazine Psychology Today. The advertisement uses the three rhetorical appeals to have people notice the ad. The ad mainly uses the basic appeals of advertisements. The ad is about jewelry for cheap pricing, this one specifically about diamond rings. With the large picture of a diamond ring and large heading DiamondAura aim to draw the attention of women or men looking to buy. Overall the ad is not successful because it is too lengthy and empty of color. Visual Aesthetics The ad at first glance brings the attention of the readers to the large diamond ring with added in shine to its features. The reader’s eyes then will travel to the large text of the headline of the advertisement. Where it reads “Does This Ring Make My …show more content…

It is mainly an online shopping site, which sells many types of jewelry including men’s watches and rings. The business though it sells jewelry does not have any involvement in the jewelry groups or associations. This business is completely into business and marketing. This would make readers second guess the advertisement completely. The business does guarantee that the jewelry is inspected for authenticity by a third party, before it is sold to any consumers. PsycologyToday is a trusted magazine that has been around for forty years, and is mainly about helping readers make healthy life decisions. The audience of PsycologyToday according to the mediakit about sixty-two percent female and thirty-seven percent male. Around seventy-eight percent of the readers have graduated from college and is a median age of forty-six years old. With an income amount of 80,000 dollars. This causing the readers of this magazine to wonder why is an ad of cheap jewelry inside a magazine with the audience it has. The Stauer/DiamondAura business desires to have the audience base that of PsycologyToday

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