Many ads use elements like logos and pathos to sell their products or brand. By using writing elements that pull at the consumers emotions or use a logical sense of thinking to understand the pun an advertisement is using to make them buy a new phone. This Samsung advertisement and text on the lower left side, opposite of the samsung logo that says “EXPRESS YOUR ARTISTIC SIDE”. The picture has two hands reaching out for each other, but the hands are made out of samsung cell phones. The phones are in multiple colors such as black, purple, silver, and green. The lighter colors are placed more to the top to imply highlights on the hand and the black cell phones are used for shadows. This advertisement appears to reference the famous “The Creation of Adam” painting by Michelangelo. The advertisement parodies the original hand gesture between the two with …show more content…
The image of the fetus resembles an ultrasound in style except instead of black and white the whites are substituted for teal. The Pepsi bottle the fetus is holding is vibrant and in full color, making it stand out from the rest of the image. This advertisement is successful in relating to the emotion of their consumers, being one of them, I as an author find this humorous and kind of a joke at those who are loyal to the Pepsi brand. It also relates to some deeper issues such as how people came to be who they are, their lifestyle choices, and etc. Choosing between soda brands like Coke and Pepsi is a lifestyle choice. saying that some people were just born to like Pepsi is kind of a play about people being born into whatever sexuality they are attracted to. While not as serious of an issue with the idea that someone is just born the way they are, liking the opposite sex, having their opinions on soft