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Downy Ethos Pathos And Logos In Advertising

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Today many people are compelled to buy products due to advertising, not because they see a product and think “wow I need this now” but because they are persuaded into thinking that due to advertisement. Advertisement appeals to the three most basic urges of people: ethos, logos, and pathos. A company that exploits a person’s urge to buy is Downy. Downy uses their commercials to bring in huge amounts of profit annually by persuading their viewers to buy their product. The company Downy originated in 1961. When Downy released its new fabric softener that was twice as concentrated as leading brands (Procter & Gamble). It revolutionized detergent and has been gaining profit ever since. But without the use of Downy’s impeccable advertisements, the

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