In the “Cool Shoes” commercial, periphrasis is used to create ethos for the product, ultimately persuading the reader that Cool Shoes are a necessary and highly endorsed invention. When “Dr. Patricia Brown” is introduced, the narrator describes her as a “highly intelligent and prestigious individual”. Instead of saying ‘smart and important person’, the use of these slightly more advanced words makes the speaker seem much more reliable. This additional credibility makes an audience more inclined to purchase Cool Shoes because they now know that they are backed by a well-educated individual. When the doctor speaks, she describes sweaty feet as “an unnecessary commonality between the vast majority of the homosapien species due to the immense number