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Save The Planet Ethos Pathos Logos

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The ad being analyzed is “Save Paper. Save the Planet.” This ad explicitly sells “Save Paper. Save the Planet”, but implicitly sells that the survival of the forest is directly connected to what people consume (Holm 1). I believe this ad is specifically targeting the people of South America by using emotional guilt and it is successful by using the silhouette of South America. This ad includes a picture that is divided into three different sections. Each section has a picture of a standard paper towel dispenser with the silhouette of South America on the front and are filled with green paper towels. All three dispensers have a person pulling a piece of paper out each of them. In the first section, the silhouette of South America is almost completely filled with green paper. In the second picture, the silhouette of South America is half full of green paper. Finally, in the last picture, the silhouette is nearly empty. This picture demonstrates as you look from left to right in each section, the green paper inside the silhouette of South America slowly decreases because a person is pulling the paper out …show more content…

The ad created by Ads of the World used logos by trying to show their reasoning behind the ad “Save paper. Save the planet.” They believe that by saving paper, people can help save forests all around the world. From forests in the United States, to forests in Brazil, they are all important. This ad used ethos by showing that the creator cares about the forests around the world and wants to help keep them large and healthy. The creator used pathos by trying to get the readers to “feel” a type of emotion toward this ad, sympathy. They want people to see how using so much paper can drastically affect the forests and feel the urge to help. The forests are suffering from people using too much paper, and the creator is trying to show people

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Whether one is reading some form of text, or watching a commercial, the author or sponsor is conveying a message. Depending on whether the text or commercial is meant to inform, persuade, or simply entertain, there is always a purpose behind it. However, it’s up to the reader or viewer to comprehend what he or she is viewing. The act of determining the rhetorical strategies the author or sponsor is using to entertain, inform, or persuade a specific audience is called rhetorical analysis. Some rhetorical strategies include: logos, ethos, and pathos.

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The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

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