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Secrete Sauce For The Cranberry's Social Media Win With Millennials

539 Words3 Pages

The PR case study I have chosen to write about is from PRnewsonline.com, the article is called The Secrete Sauce for the Cranberry’s Social Media Win With Millennials. This case study talks about how the Cranberry Marketing Committee wanted the cranberry to make an appearance in the holiday known as Friendsgiving. With their efforts the committee was able to continue you their campaign a second time. The reason I picked this case study is because cranberry is sauce is my favorite part of Thanksgiving. I however, have never been a part of a Friendsgiving. The Cranberry Marketing Committee goal was to reach millennials through social media. By focusing on the millennials the campaign was geared towards Friendsgiving, however they had a few hurdles to overcome. “Often, that history can explain something about an organizations current situation (Swann 555).” Since the cranberry is a staple in Thanksgiving they knew they had to find a way to bring out the cranberry in a new light, …show more content…

However they did not use it as often as one might think. They decided to go the easy route and gain the knowledge by doing some research. By taking the time to do research they were able to plan for their campaign. By doing research they were able to bring about a three part plan to help their campaign. These three factors were equally important to the campaign: By utilizing the influencers that drove the contest, which then went on to motivate millennials to share the buzz about cranberries, and Friendsgiving gave them the right time frame to refuel the

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