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Sergeant Major: Applying The Principles Of Strategic Communication

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Some of the ways a Sergeant Major would apply the principles of Strategic communication to their daily duties would be to help build confidence, respect for the truth, and the effectiveness of the conversation. As a Sergeant Major we understand that effective communication should be placed at the core of everything that we do in the Army but strategic communication is made up of nine key principles. Those key principles are leadership-driven, credible, dialogue, unity of effort, responsive, understanding, pervasive, result-based, and continuous. Strategic communication acknowl¬edges “the need to create communications with forethought, insight, and ties to national strategy and U.S. Government policy objectives” (BG Mari K. Eder “Toward Strategic
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