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Seventeen People Magazine Target Audience

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Seventeen, People, and Teen Vogue
Placing ads into these three magazines is appropriate because they reach a large number of the target audience. Seventeen Magazine has a reach of 2,557,590 readers with their median age of female readers is 15.7. People Magazine has a reach of 2,598,800 readers with their median age of female readers is 15.3. Teen Vogue Magazine has a reach of 1,535,040 readers with their median age of female readers 15.2.
The cost to place an ad into Seventeen Magazine is dependent upon the type of ad. A full page Black and White ad costs $110,435; the cost for a full page in 4 colors is $160,030. Placing an ad in the magazine three times costs $331,305 total for black and white and $480,090 total for color with no discount offered. The magazine charges a 5% Bleed Charge for each ad that is ¼” from the margin of the page. The cost per impression of the black and white page of the advertisement is .043 white the cost per impression for the color advertisement is .062. The median household income for readers of Seventeen Magazine is $56,092. After purchasing three advertisements in Seventeen Magazine, the reach of the buy will be 7,672,770 readers. …show more content…

People Magazine does not offer a discount for multiple insertions so the cost to place a black and white ad in the magazine three times is $726,300 and the cost of three insertions for 4 colors is $1,037,700. People magazine does not charge extra for advertisements that bleed through the margins of the page. The cost per impression for the black and white advertisement is .093 while the cost for of impression for the color is .133. The median household income for readers of People magazine is $65,653. After purchasing three advertisements in People Magazine, the reach of the buy will be 7,796,400

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