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Share A Coke Essay

325 Words2 Pages
Since the objective of “Share a Coke" is to created a sensation and an exclusive trending over Vietnam social network, Coca Cola targeted its audiences as teenagers from 15-25 years old. Coca Cola was easily creating a trend which influent Vietnamese young people towards a Coke sensation and increase its fans to a higher level. Moreover, with the help of choosing an appropriate advertising tool, Talking Billboard, Coca Cola had also built their image in every type of audiences that saw it and reached larger number of buyers.

Appropriate types of IMC tools
Coca cola is successful in choosing their IMC tools as Public Relations and Advertising. In term of building a familiar image of their brand, Advertising tools are applied, TVCs and Advertising

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