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Coke Debacle Essay

360 Words2 Pages
The most important lesson that the company of Coke took away from this debacle is that people oppose change. After the introduction of new Coke, the reactions from customers were extremely negative. Even though the taste tests had indicated that the taste of new Coke was better than the original formula, there was still an uproar from the customers and in the media. Responses via hotline and letters grew tenfold, lawsuits were filed to bring back old Coke, stockpiling ensued, black market deals involving the selling of Coke increased. The scarcity of original Coke had driven up the value, and like the case of Dan Lauck, people felt compelled to stockpile or even resell the original formula for a greater price. Coke had been around in its original
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