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Should Clayton Have Reached Out To Customers To Announce He Was Leaving?

386 Words2 Pages
Question#2 Considering the relationship the brand had with its audience, should Clayton have reached out to customers to announce he was leaving? Response: James, your post on Sweet Leaf Tea was very informative. You discussed some great points. In my opinion, Christopher Clayton made the right decision when he reached out to customers to announce that he was leaving. Considering the laid back, fun relationship the brand had with its audience, the trust and loyalty remained strong. According to Keller (2014), brand tone describes the level of identification that a consumer has with a brand and the extent to which customers feel that they are ‘in sync’ with it. He did the right thing by communicating his departure, however, he should have elaborated

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