Snapchat's has become a key player in artists' approach to their music. Using Snapchat, these artists give the world a chance to experience music before it's even out. With the help of their friends, Snapchat users and music listeners get to experience a subtle taste of an album through the app that, in result, spreads the word of new music. This new role Snapchat plays is having a profound effect on the music industry.
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Snapchat filters are allowing users to become part of the music they listen to, creating a personal world within their bubble of friends and act out a 10 second clip of a song. Some people may not think that this has a great impact on the music industry, but in hindsight, it does. They create an intimate way for musicians to connect with their fans.
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Ed Sheeran is one of those artists, who “wanted his fans to experience the first true listen of his new music". With Snapchat, people could listen to the first 30 seconds of a new song from Sheeran, and act out a concert.
Snapchat has turned into a media outlet that increases an artist’s growth dramatically. In a one month span, Flynn states, songs can go “from 1.1 million to 5 million monthly listeners on Spotify.”
Though Snapchat has seemed to have just surfaced recently, it is now more popular than Twitter, Tumblr, and other social media sites, according to convince&convert writer Jay Baer, who states the percent of Americans who used Snapchat has gone from 17% in 2015 to 23% in 2016.
These numbers are expected to grow greater in coming years, especially now that Snapchat is a critical part of the music industry. Every day there is an average of 2.5 billion snaps posted to Snapchat. It is crazy to imagine just how much music is being promoted through these snaps and how many viewers are exposed to