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Social Media Best Practices

458 Words2 Pages

The average Ameican, between the ages of 18 and 64, is spending 3.2 hours on social media per day. If your business is not leveraging social media as part of your online marketing, you are falling behind your competitors. Nonetheless, once you are utilizing social media marketing, it is necessary to optimize your activity. It is essential your strategies work.

Your social media marketing plan requires the use of best practices that will increase brand awareness, attract prospects, and nurture existing relationships. There is no magic behind this. You simply need to incorporate systems that will assist you in strategy development.

Social Media Best Practices

1. Develop Buyer Personas Using Demographics - Do you know your regular and frequent customers? In business, these are the vital few, the roughly 20 percent of your customers responsible for 80 percent of sales. Buyer personas are fictional characters based on these people, your ideal customer. You then develop your content and social media marketing …show more content…

Know Where Your Customers Are - The reality is, social media marketing is time-consuming. Moreover, attempting to maintain too many platforms can have a negative impact on your effectiveness. Therefore, use the insights gleaned from your buyer personas to understand your ideal customer's online activity. Identify those social media networks that are the best for your brand, products, or services. Attracting quality traffic to your website relies on marketing targeting your ideal customer.

3. Monitor Your Competitors - The way you different yourself from the competition is being more valuable. When you monitor competitions you discover what is working for them and what is not. A study found that 32 percent of social media users expect companies to respond to inquiries in 30 minutes of less. Another 42 percent expect a response in less than 60 minutes. Therefore, you will create more positive interaction and exposure when you meet and exceed

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