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Sony Playstation 4 Paper

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Environmental scanning is a crucial process required by companies with the aim of coming up with strategic plans to navigate the ever-changing business environment (Wheelen & Hunger, 2011). Through such processes as evaluation of information, monitoring the markets, and dissemination of crucial information to the relevant personnel, environmental scans are a crucial and necessary undertaking in a corporation such as Sony offering products such as PlayStation 4. These processes thus help such an organization to strategize and eventually gain a competitive advantage over the competition within the business environment. Further, the corporation creates value while maintaining its innovative and competitive edge over the competition through the inclusion of strategies that are detailed within the environmental scan. This paper will determine the internal and external factors that the product Sony …show more content…

However, with the ever-changing and challenging business environment, the company will have to continuously change its strategies to ensure its survival and relevance in the market. This deduction mainly has been provoked by the fact that steep competition has been recorded from the PC games and also mobile and tablet devices. With this in mind, the company should ensure that their product prices remain competitive while offering better technology. More so, the company should strive to deploy technologies that are in line with the current technological advancements such as cloud gaming in order to have a competitive edge. Last but not least, for the company to remain relevant, their consoles should offer a more inclusive entertainment platform, one that taps into the distribution of games, music, and movies while at the same time ensuring that their libraries host huge collections of the

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Argos is large retail company that acquires 170 types of products within. Argos have made the change in the online business by giving opportunity to their customer to buy and pay through online. Argos now have been planning to enter Indian market through their furniture product. A critical analysis on the micro and macro environment will be done on this company with marketing planning and possible risk analysis. 2 Environment Analysis for Argos 2.1 Macro Environmental Analysis

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Nintendo is one of three oligopolies in the video game industry. Nintendo has a rich history dating back to 1889 when the company only made Japanese  playing cards called Hanafuda Cards (Jones, 2013). Since then, Nintendo has developed well-received hardware and software catered to the video game industry. For example, the Nintendo Wii (hardware) and Super Mario (software). A SWOT analysis revealed that Nintendo has strengths/advantages in product innovation, user-friendly products, brand recognition and being the only oligopoly to be solely dedicated to the video game industry.

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Introduction Gaming Technology is constantly evolving and has come a long way since becoming mainstream in the 1970/1980s. Technology that would have been unthinkable back then are possible in today’s generation of technology. To this date there is Eight generations of game consoles all which have made a huge impact on Game Technology. PC gaming also holds a large market share in Asia and Europe, growing everyday due to Digital Distribution. Through this report I’ll be discussing two elements which have made an impact on the gaming industry, one hardware piece and one software.

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The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

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In this day and age, video games are one of the most trending topics available, especially among millennials. The high entertainment value it can offer to them, and due to the fact that there is a certain appeal video games inherently have which allures different types of people are just some of the reasons why video games easily attract and entice people to play. As a matter of fact, the first ever recorded video game was Tennis for Two by physicist William Higinbotham, who invented the game so that people at an open house to seize the interest of the visitors, since he found the other exhibits quite dull and boring. Thus, this small event marked the beginning of a new era, an era of video games. Over the course of many years video games have

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I. Introduction The status of the video-games industry, with its fast growing multi-billion dollar market has never been stronger. The importance and impact of this medium cannot be neglected. For many years now video games are no longer an entertainment for the chosen. A recent survey revealed that as much as 59% of all Americans play video-games and children start playing as early as at the age of three.

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Video games started during the late 1950’s when academics designed simple and stimulating games as part of their computer research. Video games then weren’t created to entertain the user, but instead to study the use of artificial intelligence to the community. It wasn’t that popular to the people until arcade video games, gaming consoles and home computer games were introduced to the public, it then became a known form of entertainment, and a part of the household needs. Until now, the use of video games are still very much known all around the world. And, because of the new demands of the users; academics, game developers and game designers are still continuing in the research of improving the games being published to the public every year.

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