Sony Playstation 4 Paper

Environmental scanning is a crucial process required by companies with the aim of coming up with strategic plans to navigate the ever-changing business environment (Wheelen & Hunger, 2011). Through such processes as evaluation of information, monitoring the markets, and dissemination of crucial information to the relevant personnel, environmental scans are a crucial and necessary undertaking in a corporation such as Sony offering products such as PlayStation 4. These processes thus help such an organization to strategize and eventually gain a competitive advantage over the competition within the business environment. Further, the corporation creates value while maintaining its innovative and competitive edge over the competition through the inclusion of strategies that are detailed within the environmental scan. This paper will determine the internal and external factors that the product Sony

However, with the ever-changing and challenging business environment, the company will have to continuously change its strategies to ensure its survival and relevance in the market. This deduction mainly has been provoked by the fact that steep competition has been recorded from the PC games and also mobile and tablet devices. With this in mind, the company should ensure that their product prices remain competitive while offering better technology. More so, the company should strive to deploy technologies that are in line with the current technological advancements such as cloud gaming in order to have a competitive edge. Last but not least, for the company to remain relevant, their consoles should offer a more inclusive entertainment platform, one that taps into the distribution of games, music, and movies while at the same time ensuring that their libraries host huge collections of the