Southwest Airlines is one of the most admired companies in the country and is well respected in the industry because of its great customer service and its on-time flight services (Nisen, 2017). Max Nisen further explained that as well as Southwest Airlines great corporate culture, above all others Southwest has remained profitable in a sector that rarely is (2017). The internal growth of an enterprise often requires that its organized along functional responsibilities, with each subunit engaging in firm-wide activities related to a particular function such as marketing, finance, or human resources (Parnell, 2017). Herb Kelleher the founder puts a huge emphasis on the culture and the customer experience, stating that it is something that