The Marketing Environment Southwest Airlines Various events in 2001 affected the operations of many companies in the airline industry chief among them being as the Southwest Airlines. These companies have been affected by economic, technologic, political, demographics and other natural environment changes. However, most of these changes come from the 9/11 incident, issues to do with fuel and the recession. Today, the airlines are operating at smaller profit margins than they were doing in the past. The only time that these companies make a profit is when they fill the airplanes.
Southwest Airlines is known for being a cheaper option, and they provide flexible travel plans as their tickets are refundable. Since 2010, the firm has established itself a major player in the market because of their acquisition of AirTran, and as a result, the industry has completely transformed
Every organization is founded on its corporate culture, and this corporate culture is the heart and soul of its operations. It constitutes the values, missions, conduct, beliefs and ethical issues that govern the human resources (workforce) and business operations (Ferrel, Fraedrich & Ferrel, 2009). Wells Fargo is among the most prominent and most established banks in the United States of America, and it has a majority of shares in the US market. Wells Fargo is based on five core values that conduct all the operations within the entity. They include ethics, what's right for customers, diversity and inclusion, leadership, and people as a competitive advantage (Ferrel, Fraedrich & Ferrel, 2009).
Conversely, Wells Fargo’s recent fake accounts scandal proves that employee motivation without engagement leads to negative behavior that hurts both the company and the customers in the long run. An overly aggressive sales incentive plan, which was vehemently enforced by management, pushed employees to reach a sales quota of eight accounts per customer. This unrealistic quota put so much pressure on employees that they felt compelled to lie or fake sales to keep their jobs. A weak corporate culture based on lies and manipulation of customers quickly spread in Wells Fargo branches all across the country.
References Airlines, S. (2015, December 10). Southwest Airlines Recognized As One Of Best Places To Work In 2015. Retrieved February 23, 2017, from http://www.prnewswire.com/news-releases/southwest-airlines-recognized-as-one-of-best-places-to-work-in-2015-300007941.html Beam, G., Westphall, K., Goodman, M., Goodman, M., Clark, C., Clark, C., . . . Macon, A. (2010). CEO of the Year (Again!):
Southwest Airlines was ranked the seventh-largest U.S. airline, according to revenue passenger miles (RPM). Southwest posted a record annual profit for the 6th consecutive year and profit for the 25th year straight. To continue future company domination in the low-fare market, Southwest strategies to grow the list of destination cities, increase services to those towns already being covered and increase the number of actual aircraft. Financial managers and investors used various ratios and factors to analyze and forecast the profitability and efficiency of any businesses. As one type of business, Southwest Airlines has no exceptions.
American Airlines, being the world's largest airline, has truly revolutionized their company as it relates to fleet, service, employment, destinations and revenue. This company has made history in the aviation by being a part of the building process for LaGuardia Airport, and being the first airline to offer electronic ticketing. While there are many other contributions to the aviation sector, American has continued to revolutionize this field. The company continues to grow and progress with the addition to rival airlines like Delta, Southwest, and United Airlines. Despite bad financial standings in the past, American still maintains its name and service.
American Airlines Flight 1420 June 1, 1999, a McDonnel Douglas DC-9-82, dispatched as American Airlines 1420, crashed after it had overran runway 4R, at Little Rock National Airport. The flight claimed the lives of 11 people, including the captain, and 105 passengers received serious or minor injuries, including the first officer and flight attendants (NTSB, 1999). According to the NTSB, this accident was due to pilot error (NTSB, 1999). This report will exam all human interaction as well as performance, utilizing Dr. Scott Shappell’s and Dr. Doug Wiegmann’s HFACS model, so one may find the route cause of the errors, and prevent similar accidents in the future.
Just viewing the strengths, weaknesses, opportunities, and threats, Southwest Airlines would be considered a good company. If Southwest Airlines doesn’t focus on the future opportunities and threats, the Airline can be put in a state that its competitive advantages can diminish overtime. The Airline major problem at the moment is focusing on expanding its business. Technology is growing so rapidly that companies need to maintain a competitive advantage against its competitors by viewing opportunities for the company to grow.
I’ll be covering the condition of organizational culture within my flight, and how the impact of organizational culture has on the members. We will discuss some topics like trust, commitment and some unconscious bias that exist within both my section and flight. 2. My flight has a very unhealthy organizational culture but a healthy culture within my section. The current underlying
Also, it had found a market that its competitors were not really serving in the short haul market. Today, Southwest does have more competition, but I believe it has the ability to stay on the top. 4. What did you learn and how do you plan to apply these learnings in the
Key behind accomplishment of southwest is to accomplish low turnaround time
a) Importance of Organizational Structure and Culture Organisational Structure The structural plan that decides hierarchical arrangement in an organization is the Meaning of organizational structure. It describes the methods of work distribution, orientation and other activities such as management to gain the are carried out in order to achieve goal of organization. Organizational structure mainly divided into three. 1.
Ramada’s problem was first discovered when their management found out about D. K Shifflet’s latest survey about customer satisfaction in the hospitality industry, which it then shows that mid-tier hotels continuing to go downward. Later on they continued on their research and decided to hire a third party to find out more about the survey and also to observe their own company’s system. It results in a management dilemma, Ramada needs to prevent themselves from falling. Then it raises some questions on how can their management improve their performance to achieve the level of customer satisfaction they desire. They then found out three main concerns that they need to put more effort to.
Ford Motor Company's various leveled society affects the affiliation's drive toward higher execution to perform its vision of industry organization. An association's various leveled society describes the qualities, conventions and traditions that impact individual and group practices. Ford uses its progressive society to keep up a world class workforce. As the fifth most noteworthy player in the overall vehicles showcase, the association needs to keep up high productivity and convincing support for mechanical and technique headway (Khosrow-Pour, 2006). These necessities are met through a various leveled society that epitomizes Ford's vision and mission statements, with highlight on flawlessness and joint effort.
