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Speedo's Advertisement Analysis

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Did you ever wonder why you are sometimes sucked into ads and then turn out buying the items? Well her is an example of an ad that used creative techniques and more to convince people to buy their products. Speedo released an ad on youtube on May 12 2017. It’s purpose is to persuade the audience to buy their swimsuits. Speedo is a company that makes and sells swimsuits. They are well known in the swimming world for making high tech swimsuits. Speedo used creative techniques in their ad to convince people to buy their product and make it more appealing. The fist technique Speedo uses to advertise is lighting. They have bright lighting above the water and darker lighting underwater. This shows that above the water it is happy and easy going and playful. But underwater it is more intense and mysterious and different. When Speedo does this they …show more content…

Speedo knows that young kids would rather play with toys and older citizens will most likely not buy from them because their body needs different things. Speedo was targeting people from the age of 12-40. They know that this age group cares about their bodys and wants to be healthy. This ad is for all genders. In the ad they have men and woman,swimming and lifting weights. This ad is also for all races. In the ad they have people with darker skin and lighter skin. I think the ad was designed for people with medium-high income range because Speedo is a lot cheaper then Arena but it still has quality suits. Some stereotypes are that all swimmers lift weights, when working out. That is not true, sometimes swimmers only do dryland. Another stereotype is that men are always stronger than women. In the ad only men were lifting the big weights. An overgeneralization is that all swimmers have mirrored goggles. Not all swimmers have mirrored goggle most backstrokers have mirrored goggles but they are more expensive than normal goggles so not all swimmers have

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