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Sport Direct Business Analysis

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Sport direct international plc was first developed in 1982 by Mike Ashley, who is now the main founder and chief executive of all stores across the United Kingdom and wordwide. Currently there are 420 sports stores in the UK and a further 270 stores in 19 European Countries. The main headquarter and warehouse is located in Shirebrook, where there are 200 full time workers and further 3000 agency workers employed by two agencies: The Best Connection and Transline Group (Sports Direct, 2017).

The Guardian was the first newspaper to carry out investigation in relation to poor Sports Direct policy and practices at Shirebrook. Goodley and Ashby (2015) revealed that employees who were working for Sport Direct brought their earnings below the minimum wage. At that time, employees were paid £6.50 an hour against the statutory …show more content…

All employees were also banned from wearing Sports direct clothing during work hours, because management was concerned about potential theft that could occur at work. Employees who have worked for Sports Direct were afraid to go to the toilet, stay at home when they were feeling unwell, afraid of taking breaks in order to get some water to drink or using mobile phones at the warehouse (Goodley and Ashby, 2015)'.

"Sports Direct’s website states the following, under Employees: Our whole people ethos revolves around ‘Right Person, Right Place, Right Time’ and we are committed to the continued development of our people to meet our future growth plans. Nurturing our people to reach their full potential and promoting internally wherever possible have been tools that have been used by the Group for over the last 30 years and are fundamental to our continuing success (Sports Direct,

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